Senior Copywriter

Location: LATAM

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

A fast-growing US-based men's health brand is looking for a Senior Copywriter to write the words behind their highest-performing ads and funnels. This is a full-time contract role (40 hours/week, 100% remote) writing direct-response copy that turns cold traffic into customers across Meta, YouTube, and AppLovin. You'll partner with creative strategists, designers, and editors to turn research and winning angles into copy that stops the scroll and drives the sale.

What You'll Be Doing

• Write direct-response video scripts (UGC-style, talking-head, and AI-generated formats) optimized for Meta, YouTube, and AppLovin.
• Write headlines and body copy for static ads that stop the scroll and communicate the offer instantly.
• Write and optimize landing pages, advertorials, listicles, and funnel copy that stay congruent with the ads driving to them.
• Develop hook, angle, and CTA variations for structured creative testing.
• Mine customer reviews, community discussions, and competitor ads for voice-of-customer language and fresh angles.
• Iterate on winning ads and pages based on performance data, not opinion.

Requirements

• 4+ years writing direct-response copy for DTC or e-commerce brands across video, static, and funnel formats.
• A proven track record of ads and landing pages that performed at scale on paid traffic.
• A deep grasp of direct-response fundamentals (hooks, angles, offers, objection handling, and CTAs).
• Strong research habits, so your copy sounds like the customer, not like marketing.
• Comfort working independently, managing multiple briefs, and hitting deadlines remotely.
• A collaborative mindset with openness to feedback and a drive to continuously improve.

Nice to Have

• Experience writing compliance-aware copy for health, supplement, or other regulated brands.
• Fluency with tools like Notion and Slack to communicate and execute at a high level.

Benefits

• Competitive USD salary.
• 100% remote work.
• Flexible Paid Time Off.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around LATAM.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.