Senior Copywriter - LEAF/Commercial Banking (Philadelphia, PA)

Overview:

Assists management in shaping the voice and messaging of the LEAF (LEAF Commercial Capital Incorporated) brand by creating content that continues to achieve this, as well as updating brand voice guidelines to reflect these changes for less experienced copywriters to adhere to.

Primary Responsibilities:

Write and edit high-quality, impactful copy for a range of marketing materials for LEAF, including but not limited to, website content, blog posts, social media posts, email campaigns, advertisements, product descriptions, and video scripts.

Assist in developing and maintaining the brand's tone, voice, and style guidelines to ensure consistency across all communication channels and touchpoints.

Craft compelling narratives in content created that captivate and connect with customers, effectively conveying the value and benefits of our products and services.

Conduct research to understand leasing industry trends, customer needs, and competitive landscape, to inform the position’s efforts.

Review and revise own work, as well as work of other team members, to ensure accuracy, clarity, and adherence to business brand guidelines.

Manage multiple projects simultaneously, while meeting deadlines and working with team members to deliver high-quality copy, on time.

Provide guidance to less experienced copywriters to improve the quality of their work.

Remain current on industry best practices, writing trends, and emerging technologies to enhance skills and contribute fresh ideas.

Understand and adhere to the Company’s risk and regulatory standards, policies, and controls in accordance with the Company’s Risk Appetite. Identify risk-related issues needing escalation to management.

Promote an environment that supports belonging and reflects the M&T Bank brand.

Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.

Complete other related duties as assigned.

Scope of Responsibilities:

The jobholder is expected to develop a deep understanding of the business brand to ensure it is properly reflected in marketing material developed. Similarly, the jobholder is expected to have a sound understanding of the social media environment to be able to write focused, compelling copy for it.

Supervisory/Managerial Responsibilities:

Not Applicable

Education and Experience Required:

Bachelor's degree and a minimum of 3 years’ related experience, or in lieu of a degree, a combined minimum of 7 years’ higher education and/or work experience, including a minimum of 3 years’ related experience

Strong portfolio demonstrating versatility across various mediums and writing styles

Strong technical writing skills

Strong command of grammar, punctuation, and syntax

Proficiency in tailoring content for different target audiences and platforms

Strong strategic thinking skills

Experience translating marketing objectives into compelling copy

Detail-oriented

Education and Experience Preferred:

Bachelor’s degree in English, Journalism, Communications, or related field

Minimum of 3 years’ professional copywriting experience

Financial services experience

Physical Requirements:

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $82,100.00 - $136,900.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Location

Philadelphia, Pennsylvania, United States of America

About Us

Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people’s lives and uplift the communities we serve. M&T Bank Corporation is a financial holding company headquartered in Buffalo, New York. M&T’s affiliates offer advice, guidance, expertise and solutions across the entire financial spectrum, combining M&T Bank’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. M&T Bank has a network of over 1,000 branches and 2,200 ATMs that span 12 states from Maine to Virginia and Washington, D.C. For more than 165 years, M&T has strived to take an active role in our communities and build long-lasting relationships with our customers. We are a bank for communities—combining the capabilities of a large bank with the care of a locally focused institution.

As an employer of choice, we are proud to offer competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year. Our core values – integrity, ownership, collaboration, curiosity, and candor – drive the work we do. We seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members. View M&T’s Human Capital Report to learn more.

Ready to join our team? Submit your application today!

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M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws. M&T Bank Corporation has policies and procedures in place to promote a drug free workplace.

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