Senior Creative Strategist, Meta Ads (Whiskey Library)

Full-time. Remote, anywhere in the world. $7,000 to $12,000 a month, plus a performance bonus.

Our growth has one bottleneck. It is not the budget, the offer or the ad account. It is how many good ads we make. We want one person to own that problem, and to share in the upside when they solve it.

The job in one line

Take our Meta ad account, work out why ads win and lose in it, and turn that into a steady run of briefs that let us spend more at a profitable cost per customer.

Who we are

Whiskey Library helps people discover great craft whiskey they cannot find on their local shelf. Our Bourbon Mystery Box launched in May 2025 and now has over 8,000 members. Meta is our main way of finding new ones.

We are a small team with no layers. You work directly with the founder who runs marketing, and your briefs go straight to editors and creators who are already in place.

What you will do

• Read the account every week. Know which ads are winning, which are dying, and why.

• Dig through customer reviews, surveys and ad comments for the words buyers actually use.

• Write briefs for video and static ads: who it is for, the angle, the hooks, the script, the shots. Clear enough that a creator can shoot it without a call.

• Run the testing roadmap. Every brief says what it is testing and what result would prove it wrong.

• Tell us what you learned in plain language, and put it into the next round.

What you will not do

Edit video. Design statics. Chase creators. Sit in Ads Manager all day. We have editors, someone who sources creators, and a testing system that already runs every week. You bring the thinking and the briefs.

What you walk into

• Real budget and a short loop. New creative goes into a test round every week, so you find out fast whether you were right.

• Research that is already done. Thousands of customer reviews and post-purchase surveys, and the performance of every ad we have run, in one place you can search.

• A direct line to the founder. No approval chain.

You are a fit if

• You were the strategist behind ads that scaled on Meta for a direct-to-consumer brand, and you can show the spend and the numbers.

• You can explain why an ad worked, not only that it did.

• You write: hooks, scripts and briefs.

• You are comfortable with the numbers: cost per customer, order value, hook rate, hold rate, frequency.

Subscription or alcohol experience helps. It is not required.

Pay

$7,000 to $12,000 a month depending on your track record. On top of that, a performance bonus paid as a percentage of the ad spend behind your ads. The more your ads scale, the more you make.

How to apply

There is no cover letter. The application is the work.

1. Write one ad brief for the Bourbon Mystery Box. Video or static, your choice. Use only what you can find in public: our site, our reviews, our ads in the Meta Ad Library.

2. Record a Loom, 5 minutes at most. Walk us through it. Who is it for, why this angle, where did the hook come from, and how would you know it worked?

3. Send two ads you were the strategist on, with the numbers and one line each on why they worked.

We read every brief.

What happens next

A 30 minute call with the founder. Then a short trial working with us on real briefs and real data. Then a full-time offer.