Senior CRM Manager (Monetisation)

Senior CRM Manager (Monetisation) Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support. Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact. With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life . We are looking for a driven and technically skilled Senior CRM Manager to join our team, focusing on monetization within the CRM domain. This role will involve balancing strategic ownership with operational excellence. You’ll be a key player in launching experiments, running monetization projects, optimizing user journeys, and analyzing data to drive growth. What You’ll Do: Lead and execute monetization projects within the CRM team, taking ownership of campaigns that drive revenue growth. Design and optimize lifecycle journeys with a focus on acquisition, conversion, and win-back strategies. Implement a hands-on approach to CRM operations, managing high volumes of campaigns and ensuring seamless execution. Develop innovative segmentation and communication strategies through continuous testing and experimentation. Build a robust A/B testing framework, analyzing results to propose data-driven improvements. Ensure campaign deliverability and technical soundness, troubleshooting issues and coordinating with engineering teams when needed. Collaborate closely with Growth, Design, Analytics, and other cross-functional teams to align CRM initiatives with broader business goals. Monitor and analyze key CRM performance metrics, preparing detailed reports and actionable insights. Own technical CRM setup, including campaign automation, deliverability optimization, and tool integrations. Serve as a proactive problem-solver, bringing forward new ideas to improve processes, enhance user experiences, and maximize monetization outcomes. Maintain a hands-on approach to operational tasks, balancing execution with strategic input. What We’re Looking For: 5+ years of CRM experience, both in developing communication strategies and in hands-on execution; A strong monetization mindset, with the ability to evaluate initiatives based on revenue potential; Proven track record in customer lifecycle management and implementing strategies that drive measurable revenue growth; Technical expertise in CRM systems (Braze, Customer.io experience is a plus) and the ability to ensure flawless campaign execution and troubleshooting; Proficiency in analytical tools, with a results-driven approach to experiment tracking and performance analysis; Comfortable working in cross-functional environments, particularly in collaboration with Growth teams and developers; Hands-on operational expertise in managing high-volume communications and setting up CRM workflows; A proactive problem-solver with a self-starter attitude, eager to bring innovative ideas to the table; Experience improving email deliverability would be a plus. Perks & Benefits: Remote, in-office, and hybrid work opportunities; The equipment you need to do your job; A premium SIMPLE subscription; 21 days annual leave, plus bank holidays (those observed where you live); Flexible hours. We focus on your results, not how long you spend at your desk; Competitive salary package commensurate with experience. Locations Multiple locations Remote status Fully Remote Employment type Full-time Department Product