Senior CRM Manager - (Remote, Spain)

About Bark

Bark is an online services marketplace connecting customers with professionals across over 1,000 categories. Operating in nine countries including the UK, US, Australia, Canada, and New Zealand, we're transforming how people find trusted service providers for everything from home improvement to professional services.

Our platform uses cutting-edge technology to match customers with the right professionals quickly and efficiently. With a global team of over 220 people, we're currently undergoing an exciting transformation: migrating from a lead generation model to a full marketplace platform with subscription-based pricing.

As a profitable, PE backed scale up (EMK Capital), Bark offers the best of both worlds: the agility and innovation of a fast moving business combined with financial stability and resources for growth. We recently launched our new marketplace model in Australia (Q4 2025) and are preparing for rollout to the UK and US markets in 2026. You'll have genuine ownership, responsibility, and the opportunity to shape our commercial strategy during a pivotal transformation phase with the chance to make your own contribution to our journey.

About the Role

We have an opportunity a fixed-term contract opportunity for a dynamic and experienced Senior CRM Manager to join Bark and help deliver a transformative new experience for professionals using Bark to grow their client reach.

Reporting directly into the Lead CRM Manager, you will join a CRM team of four and play a senior leadership role within the team. Your time will be split between leading CRM strategy, delivering key projects end-to-end, and managing a CRM Executive who will support on priority workstreams and campaign execution.

The Senior CRM Manager will be responsible for delivering a range of CRM projects focused on driving successful activation, engagement and retention of professionals through subscription products, quality content and best-in-class lifecycle communications. A key part of the role will also be owning the go-to-market CRM strategy for a new product in a new market, working closely with Commercial, Product, Analytics and Marketing teams.

You will have regular catch-ups with the Marketing Director to align on key GTM strategies, campaign performance and opportunities to improve customer outcomes.

Working autonomously and cross-functionally, you will be passionate about all things CRM, highly customer-focused, and able to bring innovative ideas into our strategy. You will also be expected to explore and champion new ways of improving how the team works, including using AI tools such as Claude to improve execution efficiency, support analysis, speed up campaign development and help drive AI adoption across the team.

*Please note you must be based in Spain to be considered for this fully remote role.

Responsibilities

• Plan, collaborate and lead on key CRM projects across our professional subscription products.
• Manage and support a CRM Executive, helping them deliver against key projects while developing their CRM skills and executional excellence.
• Deliver a range of cross-channel professional trigger and lifecycle communications, using data-driven insights to develop campaigns that encourage repeat use of Bark.
• Lead the CRM go-to-market strategy for new product launches and new market opportunities.
• Proactively identify and define opportunities for growth based on customer insight, commercial awareness and competitor analysis.
• Create relevant marketing content that responds to customer needs, supports upsell and cross-sell opportunities, builds brand affinity and aids retention.
• Devise and own test-and-learn plans across a range of lifecycles and campaigns, developing strategies to hit KPIs.
• Use our CRM platform, Iterable, to its fullest extent, including dynamic content, personalisation, automation canvases, segmentation and testing tools.
• Plan and manage the delivery of CRM campaigns across email, SMS, chameleon (on platform messaging) and push channels across multiple geographies.
• Use AI tools, including Claude, MCP and relevant connectors, to improve the efficiency and quality of CRM execution, analysis and campaign development, including building skills and automations that support email creation, reporting and ongoing process improvement.

Required Skills and Experience

• 6+ years’ experience within a CRM role with Strong experience using CRM/ESP platforms similar to Iterable or Braze.
• Proactive and autonomous across a broad range of CRM tasks and projects.
• Strong CRM leadership skills, with the ability to operate as a senior member of a small, high-performing team.
• Hands-on experience planning and delivering complex multi-channel CRM lifecycle automation, including dynamic content and personalisation.
• Proven experience owning test-and-learn programmes and campaigns.
• Strong experience using data visualisation tools to make decisions and recommendations.
• Strong prioritisation skills, work ethic, accountability and ownership.
• Understanding of best practice with regards to email and deliverability.
• Comfortable using AI tools such as Claude to improve ways of working, speed up execution, support analysis and identify opportunities for process improvement.
• Curious and proactive in exploring new technology, tools and workflows that can improve CRM team performance.

Interview Process

• Screening Call with Talent Partner (30 mins)
• 1st Stage - Hiring Manager Stage (30 mins)
• 2nd Stage - Task stage (presenting take-home task) (60 mins)
• 3rd Stage - Values interview (30 mins)

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.