As a
Senior CRM Project Manager
, you will drive the planning, coordination, and execution of CRM initiatives across European markets for our automotive client. Acting as the operational lead within the CRM workstream, you’ll bridge strategy, data, and creative delivery to ensure all CRM programs are rolled out on time, on scope, and on brand.
Key Responsibilities
Lead the day-to-day management of CRM operations
Translate strategic briefs into concrete project plans, deliverables, and timelines.
Coordinate cross-functional teams (strategy, data, creative, campaign ops) to ensure seamless execution.
Define and maintain governance frameworks, trackers, and documentation for multi-market operations.
Monitor campaign delivery quality, testing, and reporting, ensuring operational excellence.
Act as a key liaison between Innocean EHQ, client stakeholders, and local Innocean offices.
Identify and mitigate project risks, resource gaps, and workflow inefficiencies before they impact delivery.
Qualifications
7+ years of experience in CRM, digital marketing, or campaign management, preferably in an agency or automotive environment.
Proven track record managing multi-market CRM programs and coordinating diverse teams.
Fair knowledge of CRM systems (e.g., Salesforce Marketing Cloud) and marketing automation processes.
Excellent project management and stakeholder communication skills.
Solid understanding of customer journey design, data governance, and reporting frameworks.
Highly organized, detail-oriented, and proactive with strong problem-solving mindset.
Automotive industry experience is a plus
Fluent in English and German
What We Offer:
🌍
International & Inclusive Team:
Collaborate with colleagues from around the world in a fun and supportive environment.
🍽️
Meal Vouchers:
Enjoy subsidized lunches with our meal voucher program.
📚
Career Development:
Access training and growth opportunities to help you thrive professionally.
🏠
Hybrid Work Flexibility:
Work from home on Mondays and Fridays to support your work-life balance.
🐶
Pet-Friendly Office:
Bring your furry companions to work — we’re happy to have them!
✈️Remote Work Abroad:
Work from another country for up to two weeks per year.
🏢
Modern Workspace:
Ergonomic setups and top-tier infrastructure to help you do your best work.
🍏
Wellness & Perks
:
Fresh fruit baskets
to keep you energized
Ergonomic workstation
s for comfort and productivity
Access to the
corporate benefits platform
with exclusive offers
Company contribution toward your
gym membership
to support your physical health
Subscription to a
mental health app
for emotional and psychological well-being
We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on
Apply Online
.