Senior CRM Specialist

We are seeking a growth-minded Senior CRM Specialist to own and elevate our end-to-end user communication ecosystem. Key Responsibilities Configuration and management of user communication (push & in-app & email) Collaboration with cross-functional departments and teams (Business Development, Product, Marketing, and Creative Lab) to develop and maintain a consistent content plan Analysis of key network KPIs (ER, IR, LTV) and user lifecycle Regular data analytics, including hypotheses, A/B tests, campaign effectiveness, etc Reporting on region-specific metrics and communication performance Testing of new mechanics and content Exploration of the user database to identify insights and growth opportunities Skills, Knowledge and Expertise Experience in CRM/Email/targeted marketing Experience working with large user databases Proficiency in generating reports and visualizing data (Tableau, Looker, Google Sheets) Experience in constructing and analyzing product funnels Ability to design sequences of triggered communications Proficiency in working with User Engagement platforms Fluency or working proficiency in Portuguese Job Benefits Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries. Develop your professional skills with access to mentoring, career consulting, and learning programs. Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program. Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects. Work alongside people who take initiative, speak openly, and challenge themselves to grow. Improve your language skills through co-financed courses and internal speaking clubs. Final benefits may vary depending on the location