We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: “Have you tried?” With this in mind, we help brands and people unleash their potential and live up to their role as challengers.
For our team in Frankfurt, we are looking for you in the role of
Senior CRM strategy manager (all genders)
Location: Frankfurt/ Main
What You’ll Do:
Develop and implement a CRM and e-CRM communication strategy through creative, engaging and targeted campaigns.
In-depth understanding of client’s customer data and/or data to identify customer pain points and sequential experiences.
Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
Align on omni-channel experiences of the customer journey, constantly improving processes to optimize the customer journey to increase conversion and customer retention rate.
Work closely with Data analytics, Web and creative team to develop effective and integrated campaigns.
Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations.
What You Bring
7+ years of strategy experience focused on CRM.
Bachelor's degree (Business, Marketing, UX, Communications, or related field); Master’s or CX certifications
Proficiency in customer data and CRM processes
Analytical mindset and enthusiasm for understanding customers, driving Campaigns
Ability to manage multiple campaigns in a fast-paced, deadline-driven environment
Fluent German/English skills
Proficient in MS PPT and Excel
Excellent attention to detail and quality control in execution and deployment
Experience and/or knowledge of Salesforce Marketing Cloud is a plus
Understanding of the automotive industry is an asset
What We Offer:
🌍
International & Inclusive Team:
Collaborate with colleagues from around the world in a fun and supportive environment.
🍽️
Meal Vouchers:
Enjoy subsidized lunches with our meal voucher program.
📚
Career Development:
Access training and growth opportunities to help you thrive professionally.
🏠
Hybrid Work Flexibility:
Work from home on Mondays and Fridays to support your work-life balance.
🐶
Pet-Friendly Office:
Bring your furry companions to work — we’re happy to have them!
✈️Remote Work Abroad:
Work from another country for up to two weeks per year.
🏢
Modern Workspace:
Ergonomic setups and top-tier infrastructure to help you do your best work.
🍏
Wellness & Perks
:
Fresh fruit baskets
to keep you energized
Ergonomic workstation
s for comfort and productivity
Access to the
corporate benefits platform
with exclusive offers
Company contribution toward your
gym membership
to support your physical health
Subscription to a
mental health app
for emotional and psychological well-being
We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on
Apply Online
.