Senior Demand Generation Manager

Company: Tosca Services, LLC (US) Location: Travel: Up to 10 % Travel Why Tosca? At Tosca, we’re redefining supply chains by delivering innovative solutions that drive sustainability, efficiency, and performance. As a leader in reusable packaging, we thrive on collaboration, transparency, and doing the right thing. Here, your work will matter. You’ll lead change, drive impact, and shape the future of how products move through global supply chains. Join a team where your voice is heard, your ideas have power, and your career can grow. What You'll Do: Looking for that unicorn company where you have the freedom and whitespace to have major impact, backed by the resources and support you need to be successful? We have an immediate need for a highly motivated, B2B Senior Demand Generation Manager, ready to own our end-to-end inbound demand generation strategy. You’ll oversee the demand generation budget, ensuring effective allocation of resources across multiple channels to support our company growth targets and marketing goals. Responsibilities: Campaign Strategy & Execution: Develop and implement demand generation strategies that target key segments to drive qualified leads and grow the sales pipeline. Coordinate campaign planning, manage timelines, and ensure seamless execution to drive measurable results across multiple channels, including email, paid media, SEO, webinars and events. Performance Measurement: Track, analyze, and report on the performance of campaigns, lead quality, and pipeline impact using Hubspot. Provide insights and recommendations to improve conversion rates and campaign performance. Paid Media Management: Plan and manage paid media efforts, including SEM, social media advertising, and retargeting, to drive traffic and leads. Define budgets, segmentation, and creative development. Website Conversion & SEO: Work closely with Web and SEO vendors to optimize conversion. Collaborate with the content team to develop AEO/SEO-driven content that attracts and converts prospects at different stages of the buyer's journey. Sales Coordination & Support: Work closely with sales leadership to align marketing efforts with sales objectives, including joint ABM initiatives, tradeshows, deal acceleration, and sales enablement. What We Are Looking For: 5+ years digital marketing experience in B2B environment Degree in Marketing, Business, or other related field Solid knowledge and hands-on experience of website and marketing analytics tools and services (e.g., Google Analytics, SEMRush, WordPress, Pardot, Salesforce, etc.) Experience with Hubspot Highly resourceful, excellent problem-solving and critical-thinking skills, and the ability to move seamlessly between strategic thinking and tactical execution Ability to manage a wide variety of projects simultaneously while monitoring timelines and budgets Pay and Perks: Tosca offers a comprehensive benefits package to our team members. Full-time employees (30+ hours per week) have access to multiple healthcare plan options (including medical, dental, and vision coverage), a 401(k) retirement plan with a company match, paid time off, paid parental leave, company-paid life insurance and short-term disability coverage, as well as long-term disability for eligible roles. We also provide tax-advantaged health accounts (HSA with employer contributions and FSA programs), an Employee Assistance Program, and a range of additional perks – such as a fitness reimbursement program, educational assistance, employee discount programs, and optional supplemental insurance (e.g., accident, critical illness, hospital indemnity) and legal/identity theft protection plans. Work Schedule On-site Tuesday–Thursday; remote Monday and Friday (company-paid parking). Regular in‑office presence is essential for effective team collaboration, engagement, and relationship‑building. Hybrid and remote work schedules typically consist of nine hours per day, five days per week, with a 60‑minute lunch break. Business needs may require occasional work outside standard hours, including on‑site attendance as needed to support team and operational requirements. Our Commitment to Equal Opportunity At Tosca, we believe in fostering a workplace where everyone is treated with respect and dignity. We are an equal opportunity employer, dedicated to creating an inclusive and equitable environment where all qualified applicants are considered without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. E-Verify Employer Tosca participates in the E-Verify program to confirm the employment eligibility of all newly hired employees. For more information, please visit the E-Verify website. Nearest Major Market: Atlanta Job Segment: Marketing Manager, SEO, SEM, Advertising, Manager, Marketing, Management