Senior Designer & Team Lead for Marketing Agency [435]

About the Company:

Wayfinder Agency is the #1 digital marketing agency for tabletop game companies, a fully remote team of marketers, media buyers, and creatives who help incredible games reach players around the world. Our campaigns have generated millions in Kickstarter pledges and eCommerce revenue for brands like Ravensburger, Roll20, Paizo, and Pandasaurus. We’re not your typical agency: we move fast, think creatively, and care deeply about performance. We operate with a lean, collaborative culture built on trust, transparency, and ownership, and if you love strategy, data, and working with passionate creative teams, you’ll fit right in.

About the Role:

We’re hiring a hands-on Senior Designer & Team Lead who will personally produce high-performing static and motion ads for paid digital campaigns every week, while also mentoring and developing a small remote creative team of 3-4 designers. This role is both a working creative seat and a leadership seat: you’ll build the templates, best practices, and workflows the team runs on, stay close to real performance data, and help define how creative gets made at a growing agency. A genuine passion for tabletop games and gaming culture is a major plus.

This role is a Full-Time remote position.

We are looking for a Senior Designer & Team Lead specifically with these requirements:

• Demonstrated ability to personally produce high-performing static and simple motion ads for paid digital campaigns, with speed and consistency.
• Strong portfolio of direct-response ad creative, ideally showing work built from client-provided assets (performance ads matter more than brand campaigns).
• Experience developing creative that drives performance metrics such as CTR, ROAS, conversions, and customer acquisition.
• Experience mentoring or managing designers in a remote setting, giving effective creative feedback, and improving team processes.
• Proficiency in Adobe Creative Suite and related design tools, with an efficient, template-smart workflow.
• Highly self-directed, with strong communication and organizational skills and the confidence to own your workload in a fully remote environment.
• Strong English speaking and writing skills.

Nice to Haves:

• A genuine personal interest in tabletop gaming.
• Familiarity with gaming culture more broadly, including Kickstarter launches, conventions, and the communities around them.
• Experience designing for niche or enthusiast audiences.
• Creative writing abilities to take general concepts and add compelling copy

Your responsibility will include (but not limited to):

• Personally design and produce static and simple motion ad-creative for paid social and digital platforms, working from account manager briefs and client-provided assets (our account managers own both the brief and the ad copy, so you can focus entirely on visual craft and execution).
• Deliver work reliably on quick timelines that support ongoing creative testing and iteration.
• Develop and document creative best practices, design standards, templates, and workflows that make the whole team faster and more consistent.
• Lead, mentor, and develop a small remote creative team of 3-4 designers: assign work, balance bandwidth, give constructive design feedback, and support each designer’s professional growth.
• Review team deliverables for quality, brand alignment, and performance potential.
• Collaborate closely with account management, media buying, and leadership to keep creative aligned with campaign goals and performance objectives.
• Communicate proactively with leadership regarding project status, resourcing needs, risks, and opportunities.
• Stay current on paid social creative best practices, platform requirements, and trends within gaming and tabletop communities.

Growth Opportunities/Perks:

• Opportunity to grow and develop the creative team as the agency scales.
• Fully remote work environment.
• A chance to define how creative gets made at a growing agency.
• Direct exposure to a fast-moving, performance-driven creative team.

You’re a Great Fit for This Role If…

✅ You know what high-performing paid social creative looks like and can produce it yourself.

✅ You care about measurable outcomes such as CTR, conversions, and ROAS-not just visual quality.

✅ You work quickly, stay organized, and can turn limited client-provided assets into effective ads.

✅ You enjoy mentoring designers, giving clear feedback, and helping a creative team improve.

✅ You communicate proactively and thrive in a fast-moving, remote agency environment.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. We look forward to hearing from you soon!