Senior Digital Analyst-Adobe Analytics

We are seeking a Senior Digital Analyst for the Marketing team in Thomson Reuters. This role is responsible for designing and delivering web analytics insights. This can include building reports/dashboards within Adobe Analytics utilizing calculated metrics and segments, investigating data quality, solving data anomalies, auditing the websites, producing customer and product funnels, designing tracking strategy for new or updated web experiences, testing to ensure tagging is functioning properly, and serving as a thought leader on topics related to digital commerce, lead generation, and marketing. About the Role In this opportunity as a Senior Digital Analyst, you will: Use web analytics/data to recognize patterns and trends to understand user behavior and identify improvement opportunities. Co-own digital feature wishlist(s) and roadmap with product managers, nurturing strong data-driven decision making; continuously draw insights to drive (or challenge) digital backlog. Partner with marketers and digital product managers to establish measurement plan and then work with developers/platform architects to deploy relevant analytics solutions to ensure right metrics, journeys, and events are captured. Collect business requirements and ask probing questions to fully understand business needs and how it relates to key performance measurements. Develop the analytics, measurement, and tracking strategy for the website and digital campaigns. Produce reports and digital dashboards to track website and campaign performance, business trends, customer behavior and other key success indicators for various operating units and management. Leverage business knowledge and analytical skills to translate complex results into clear insights and recommendations for decision-makers that will support continuous improvement to campaigns and website. Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up. Share insights and recommendations to digital and marketing leadership through presentations and other communications. Proactively identify ways to improve reporting capabilities that enable bettor or more advanced analysis Serve as Thought Leader. Collaborate with team to ensure consistency of information and reports, share best practices, and develop systems knowledge. Serve as a trusted consultant for digital analytics strategy. Shift Timings: 12 PM to 9 PM (IST). Work from office for 3 days in a week (Mandatory). About You You're a fit for the role of Senior Digital Analyst, if you background includes: Bachelor’s or Master’s degree in Data Analytics, Economic, Mathematics, Statistics, Finance, Management Information Systems, Computer Science Engineering, or similar data centric disciplines. 6 to 8 years’ experience in marketing or digital analytics roles. 3+ years of hands-on web analytics experience with Adobe Analytics. Experience analyzing digital data including analyses such as customer journey mapping, website flow analysis, audience profiling/segmentation, cohort/mix analysis, digital channel analysis. Understanding of various concepts such as agile/scrum, A/B or multivariate testing, tag management, journey mapping, and segmentation. Strong work ethic, attention to detail, ability to own and drive work forward, communication. Positive attitude, adaptable to change. #LI-GS2 What’s in it For You? Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here . Learn more on how to protect yourself from fraudulent job postings here . More information about Thomson Reuters can be found on thomsonreuters.com.