Senior Digital Analytics Consultant (Web & Customer Insights)

In This Role, Your Responsibilities Will Be: Build strong partnerships with stakeholders across Web Strategy, Sales, Marketing, Regional Leadership, IT, and the Data Office. Collaborate with business leaders to define, prioritize, and implement measurement frameworks aligned with global and regional commercial objectives. Lead the development and execution of the digital measurement strategy and roadmap. Partner with Web Strategy and Marketing teams to establish key performance indicators, standardized metric definitions, and success criteria. Translate business questions into analytical frameworks, measurement approaches, and actionable insights that support business decisions. Connect digital engagement data to pipeline, opportunity, and revenue outcomes through attribution and performance measurement frameworks. Analyze digital customer behavior using Adobe Analytics to identify trends, opportunities, and areas for optimization. Evaluate end-to-end digital funnel performance and recommend actions to improve customer engagement and conversion. Partner with Web Strategy, User Experience, Product, and Marketing teams to prioritize and measure initiatives that improve digital performance and customer experience. Develop audience segmentation frameworks and customer journey insights that support targeting, personalization, and demand generation strategies. Design, evaluate, and communicate A/B testing and experimentation strategies to optimize business outcomes. Deliver clear, executive-level recommendations through effective data storytelling and visualization. Design and maintain scalable dashboards and reporting solutions that enable self-service analytics. Establish and promote tagging governance, tracking standards, and data quality best practices across digital properties. Collaborate with IT and Data teams to integrate digital analytics, CRM, and marketing data to create unified business insights. Implement data validation processes and quality controls to ensure trusted and repeatable measurement. Apply advanced analytics, automation, and emerging AI capabilities to improve efficiency and accelerate insight generation. Act as a thought leader by introducing innovative analytical approaches and measurement capabilities that drive commercial impact. Who You Are: You collaborate effectively across functions to achieve shared goals and build strong partnerships with diverse stakeholders. You make sense of complex information and translate data into meaningful insights that enable better business decisions. You anticipate future possibilities and develop innovative approaches that create value for customers and the organization. You communicate clearly and effectively across all levels of the organization, tailoring messages to meet the needs of different audiences while influencing action through compelling recommendations. For This Role, You Will Need: Experience in digital analytics, digital measurement, or related analytics roles. Advanced hands-on experience with Adobe Analytics. Experience analyzing B2B marketing performance and digital customer journeys. Demonstrated success using analytics to influence decisions and improve conversion, engagement, customer experience, pipeline generation, or revenue outcomes. Experience connecting digital engagement metrics to business and commercial performance. Knowledge of attribution methodologies and digital measurement frameworks. Experience integrating digital analytics, CRM, and marketing data sources. Proficiency with business intelligence and visualization tools such as Power BI and Salesforce CRM Analytics. Strong understanding of web analytics concepts, including tagging, cookies, data layers, consent management, and tag management platforms. Experience identifying and resolving data quality issues, including tracking gaps and bot traffic. Strong analytical thinking, hypothesis development, problem-solving, and decision-making skills. Ability to manage multiple priorities and deliver high-quality work in a dynamic environment. Strong stakeholder management, communication, and presentation skills. Ability to communicate technical concepts and analytical findings to both technical and non-technical audiences. Demonstrated ability to build effective cross-functional relationships and influence decisions through data-driven recommendations. Preferred Qualifications That Set You Apart: Experience with Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or similar customer journey analytics platforms. Experience with SQL and enterprise data platforms such as Snowflake, Databricks, or Microsoft Azure. Experience working with large-scale customer, behavioral, or digital engagement datasets. Experience designing, implementing, and evaluating A/B testing and experimentation programs. Knowledge of metadata management, analytics governance, and data lineage concepts. Experience leveraging advanced analytics, automation, or AI-enabled solutions within commercial or marketing analytics environments. Experience developing scalable analytics frameworks and self-service reporting capabilities for global organizations. Our Culture & Commitment to You: At Emerson, we are committed to fostering a culture where every employee is valued, respected, and empowered to grow. We believe diverse perspectives drive innovation and help us deliver better outcomes for our customers, communities, and colleagues. We invest in our people through meaningful work, ongoing learning opportunities, and an environment that encourages collaboration, inclusion, and continuous improvement. We welcome candidates from a variety of backgrounds and experiences and encourage individuals who may not meet every qualification to apply. Emerson is committed to creating an inclusive workplace where all employees can thrive while contributing their unique talents to help shape the future of our industry.