Senior Digital Marketing & Creative Specialist (E-commerce & Multi-Brand)

Position : Senior Digital Marketing & Creative Specialist (E-commerce & Multi-Brand) Salary : PHP 87,000 - 130,000 Working Hours & Conditions : NZ Hours ABOUT THE COMPANY: The client is a premium skincare brand committed to creating science-backed, high-performance skincare products that combine clinically proven active ingredients with carefully selected formulations. The company believes that effective skincare should be simple, innovative, and results-driven, offering minimalist routines designed to address common skin concerns while promoting healthier, radiant skin. With a strong focus on quality, education, and customer experience, they empower consumers to make informed skincare choices through ingredient-focused content and product education. The brand also embraces modern digital marketing, premium visual storytelling, and e-commerce to connect with customers and deliver a luxury skincare experience. By combining innovation, clean aesthetics, and effective formulations, the client continues to establish itself as a trusted and growing brand in the competitive beauty and skincare industry. OVERVIEW: We are seeking an experienced Senior Digital Marketing & Creative Specialist to become a dedicated extension of our New Zealand team. This is a hands-on role requiring someone who can confidently manage both the creative and performance marketing functions across multiple brands. Initially, you will support two established New Zealand businesses, with the opportunity to expand into a third premium skincare brand as the business grows. Your time will be allocated across each business, with clear expectations and priorities. This is not a junior marketing coordinator role—we're looking for someone who can think strategically, execute independently, analyse performance, and continually optimise campaigns to improve results. Initially, you'll support two established New Zealand businesses, with the opportunity to expand into a third premium skincare brand as the business grows. You will provide marketing support across: A premium cookware and e-commerce business A New Zealand insurance business A premium skincare brand (future support) Your time will be allocated across each business, with clear expectations and priorities, ensuring each business receives dedicated strategic and operational marketing support. RESPONSIBILITIES: Digital Advertising Build, launch and manage META advertising campaigns (Facebook & Instagram) Monitor campaign performance and optimise for ROAS, CPA, CTR and conversions Conduct audience testing, A/B testing and creative testing Recommend budget allocation and scaling opportunities Produce clear monthly performance reports with actionable recommendations Google Ads Manage Google Ads campaigns including: Search (SEM) Performance Max (P-Max) Optimise keywords, bidding strategies and budgets Improve campaign performance and ROI Monitor conversion tracking and reporting Social Media Management Manage both paid and organic content across: Facebook Instagram LinkedIn TikTok Pinterest Snapchat Responsibilities include: Content scheduling Community engagement Organic growth strategies Campaign planning Platform optimisation Performance reporting Email Marketing (Klaviyo) Design professional EDMs Build and schedule campaigns Create customer segmentation Develop automation workflows including: Welcome Series Cart Abandonment Browse Abandonment Post Purchase Win Back Campaigns Report on campaign performance and recommend improvements Shopify Website Management Update products and collections Manage landing pages Upload creative assets Maintain promotions and campaigns Assist with website merchandising Ensure content is current and visually engaging Graphic Design & Creative Create high-quality creative assets for both print and digital, including: Social media graphics Paid advertising creatives Website banners Email graphics Product marketing collateral Brochures and flyers Digital marketing assets for multiple brands Applicants must provide a professional design portfolio showcasing previous work and brands they have supported. AI & Marketing Technology Leverage AI tools to improve efficiency and creativity, including: Content creation Ad copy generation Image generation and editing Workflow automation Campaign ideation Productivity improvements Experience with tools such as ChatGPT, Claude, Midjourney, Canva AI, or similar is highly regarded. Essential Skills & Experience META Advertising Expert knowledge of Meta Business Suite and Ads Manager Campaign creation, optimisation and reporting Budget management Performance analysis Audience creation and retargeting Google Ads Strong SEM experience Performance Max (P-Max) expertise Campaign optimisation Conversion tracking Google Analytics familiarity Klaviyo Email design Campaign management Automation flows Segmentation Reporting Shopify Store management Product updates Landing page creation and optimisation Promotions and merchandising Content management Social Media Experience managing both paid and organic campaigns across: Facebook Instagram LinkedIn TikTok Pinterest Snapchat Design Adobe Creative Cloud is a must have: Photoshop Illustrator InDesign Strong graphic design skills Adobe Creative Suite and/or Canva Pro Excellent branding and layout capability Strong understanding of creative for digital marketing Ability to produce assets across multiple channels and business types Ideal Candidate We're looking for someone who: Has 5+ years' experience in digital marketing and creative design. Has managed multi-channel digital marketing campaigns across paid and organic platforms. Has experience supporting e-commerce and/or consumer-facing businesses. Is equally comfortable designing creative assets and analysing campaign performance. Has advanced experience with META Ads, Google Ads, Klaviyo and Shopify and Adobe Creative Cloud: Photoshop Illustrator InDesign Can confidently provide strategic recommendations—not just execute tasks. Has excellent written and verbal English communication skills. Is highly organised and capable of managing multiple brands and competing priorities. Understands and actively uses modern AI tools to improve marketing outcomes. Is proactive, commercially minded, and thrives in a fast-paced environment. PREFERRED SKILLS (nice to have): Shopify Plus GA4 (Google Analytics 4) Google Tag Manager Meta Pixel & Conversion API Canva Pro Adobe Creative Cloud Figma E-commerce marketing Retail, lifestyle, FMCG or insurance industry experience