Senior Digital Marketing Specialist

Company Description ViralWorks | فيرال ووركس is a digital marketing and web development agency that supports companies and brands in the Saudi market in building impactful digital presences and achieving measurable growth. The agency delivers an integrated marketing ecosystem, including strategy development, content creation, social media management, advertising campaigns, website development, search engine optimization, and visual production. ViralWorks begins every engagement by deeply understanding each client’s business, market, and audience. By connecting every channel and touchpoint across an integrated customer journey, the team transforms audience interest into genuine opportunities that align with clients’ business objectives.
Role Description The Digital Marketing Specialist is a full-time, remote role responsible for planning, executing, and optimizing online marketing activities across multiple channels. Day-to-day tasks include managing and growing social media profiles, coordinating and implementing digital campaigns, and monitoring performance using web analytics tools. The role involves creating and refining campaign content, collaborating with internal teams to ensure brand consistency, and adjusting strategies based on data insights. The specialist will also support SEO and paid advertising initiatives, prepare regular performance reports, and contribute ideas to enhance overall digital presence and client results.
Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with hands-on experience in campaign planning and execution.
• Proficiency in Web Analytics and Online Marketing tools to track, interpret, and optimize campaign performance.
• Excellent Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
• Experience with SEO, paid advertising (e.g., Google Ads, social ads), and content marketing is highly beneficial.
• Ability to work remotely, manage time effectively, and handle multiple projects in a fast-paced environment.
• Familiarity with the Saudi market and Arabic/English bilingual capability is a plus.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.