Senior Digital Marketing Strategist

This is a remote position.

• Develop and execute digital marketing strategies aligned with business goals and target audiences.
  
• Identify opportunities to increase online visibility, audience engagement, and lead generation.
  
• Develop and implement SEO strategies to improve organic search visibility.
  
• Create and manage content strategies, calendars, and marketing campaigns.
  
• Own the bi-weekly newsletter, including developing copy or enhancing existing drafts.
  
• Develop and execute LinkedIn outreach strategies and messaging.
  
• Plan, organise, and execute webinars and online events, including promotion and follow-up.
  
• Develop concepts and create or coordinate video and multimedia content.
  
• Provide strategic guidance on messaging, content, campaigns, and digital marketing initiatives.
  
• Monitor marketing performance, analyse data, and continuously optimise campaigns and strategies.
  
• Stay updated on digital marketing trends, tools, and emerging opportunities, including AI-powered marketing solutions.
  

Requirements

• Minimum 5 years of experience in digital marketing, marketing strategy, or a related role.
  
• Strong experience in both marketing strategy and hands-on execution.
  
• Demonstrated experience in several of the following:
  
• SEO and organic search
  
• Content strategy and creation
  
• LinkedIn outreach
  
• Email/newsletter marketing
  
• Webinars and online events
  
• Video content creation
  
• Digital campaigns
  
• Strong copywriting and communication skills.
  
• Strategic thinker with the ability to turn recommendations into actionable campaigns.
  
• Strong analytical and problem-solving skills.
  
• Ability to work independently, manage multiple initiatives, and take ownership of projects.
  
• Experience with tools such as Adobe Suite, GA4, Google Search Console, SEMrush/Ahrefs,
  
• LinkedIn, Canva, CapCut, email marketing platforms, CRM systems, and AI marketing tools is an advantage.