Senior Digital Marketing Strategist, APAC

We are hiring a Senior Digital Strategist to lead digital strategy and orchestration across APAC. This role partners closely with Global Digital and AI teams to translate global innovation into regionally impactful execution. The role will shape APAC’s digital landscape — spanning omnichannel orchestration, AI-driven experiences, digital platforms, martech enablement, and customer journey analytics — while building strong partnership with field marketing teams across the region. What you will do: Digital Omnichannel Strategy & Execution Define and evolve APAC’s digital strategy and omnichannel orchestration framework Align owned, web, automation, and AI-driven touchpoints into cohesive end-to-end customer journeys Lead regional digital roadmap in partnership with global teams AI & Global Transformation Initiatives Drive adoption of AI-powered marketing use cases and digital orchestration programs across APAC Lead high-impact global-to-APAC transformation projects Ensure regional readiness for personalization and intelligent automation at scale Digital Platforms Leadership Oversee APAC digital platforms strategy and governance Manage and optimize core martech tools (Analytics, personalization platforms) Partner with global platform teams to ensure scalable, future-ready solutions. Customer Journey & Analytics Lead customer journey analytics to identify optimization opportunities across the funnel. Translate complex data into strategic insights tied to pipeline and revenue. Define and align KPIs across global and regional stakeholders. Stakeholder & Field Enablement Act as strategic advisor to APAC field marketing teams. Build credibility and alignment across Global, APAC, and in-market teams Drive adoption of best practices, governance and new digital capabilities. What you will bring: 8 - 12+ years in digital strategy & execution, marketing technology, or digital transformation. Strong experience in omnichannel marketing and digital platforms. Proven ability to operate in complex, matrixed global organizations. Deep understanding of martech stacks and customer journey analytics. Strong executive communication and stakeholder management skills #EG-LI1 About Red Hat Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact. Inclusion at Red Hat Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village. Equal Opportunity Policy (EEO) Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law. Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee. Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email [email protected] . General inquiries, such as those regarding the status of a job application, will not receive a reply.