Senior Direct Marketing Executive - Cash and Alternative Gifts

About Concern

Established in 1968, Concern is a non-profit, non-governmental humanitarian organisation, dedicated to the reduction of suffering and the ultimate elimination of extreme poverty in the world’s poorest countries.

WHO WE ARE

We deliver life-saving and life-changing interventions to some of the world's poorest and most vulnerable people. From rapid emergency response to our innovative programming in health and nutrition, livelihoods and education, we go to the hardest to reach places to make sure that no-one is left behind.

Today we are a team of over 3,500 highly skilled and dedicated professionals from 50 countries who share an exceptional depth and diversity of experience.

OUR VISION FOR CHANGE

We believe in a world where no one lives in poverty, fear or oppression; where all have access to a decent standard of living and the opportunities and choices essential to a long, healthy and creative life; a world where everyone is treated with dignity and respect.

OUR MISSION

Our mission is to permanently transform the lives of people living in extreme poverty, tackling its root causes and building resilience.

Overview and Purpose

To lead on the development of and successfully implement Concern Worldwide UK's strategy for maintaining and growing income from individual cash supporters and alternative Gift purchasers through a programme of fundraising appeals and communications.

Job Title: Senior Direct Marketing Executive – Cash and Alternative Gifts

Reports to: Supporter Development & Legacies Manager

Direct reports: x 2 Direct Marketing Executives

Job Location: London or Belfast

While the role can be primarily remote, there is an expectation of regular on-site presence, including a minimum of one day per week in the office. The postholder will also be required to attend external face-to-face meetings to effectively manage stakeholder relationships and to attend all in-office staff days.

Contract Length: Full time (35 hours per week), 12 months fixed term contract

Pay band: GB6, £43,250 - £48,055 (London), £40,222 - £44,691 (Belfast)

It is company policy to start new employees at the beginning of their pay band.

The successful post holder will be required to complete a criminal records self-declaration form and Basic DBS/AccessNI check.

Responsibilities

• Deliver strategic projects, within key performance indicator targets, that contribute to the development of the Public Fundraising and Engagement annual operational plan. Consistently analyse results, interpret trends, and provide recommendations on strategic marketing direction. Create and implement tactics for donor development and cultivation.
• Line management of 2 Direct Marketing Executives; including training and coaching, day to day task delegation, supervision and performance monitoring and appraisals.
• Full campaign management and execution in line with prescribed deadlines. To include briefing of agencies, sourcing/development of materials, managing data selection criteria, copy development, managing the approvals process, proofing, briefing Donor Care Team, campaign analysis and reporting, managing costs and invoice processing.
• Manage supporter development activity, to improve lifetime value of one off cash donors using techniques such as direct mail, emails and online marketing.
• Working closely with Supporter Development Manager to manage and optimise the Alternative Gifts offering, ensuring fulfilment and product offering is engaging and strong. As part of this product management reviewing and feeding into an Alternative Gifts product strategy, and working closely with Acquisition and Innovation teams to iteratively improve this product.
• Monitor and report on budgets and assist in building future expenditure and income targets. Work as part of the Public Fundraising & Engagement team to reach strategic targets.
• To work closely with the Analysis, Campaign Planning and Insight team to review campaigns and ensure that information is used to maximise income for future campaigns.
• Working with the team to select donors, and develop selection and prompting strategies to ensure donors receive next best action.
• To ensure that campaigns are where possible integrated or co-ordinated thematically, creatively and/or by target audience to maximise impact.
• Manage key performance indicator targets, that contribute to the development of the annual fundraising operational plan. Consistently analyse results, interpret trends, and provide recommendations on the strategies.
• Work closely Major Donors team to develop and deliver a mid value programme and funnel high value Individual Giving cash supporters into the Major Donor programme.
• To work with the Fundraising Teams to implement, and where necessary review, the Emergency Fundraising Strategy, in particular leading on the warm emergency strategy which can raise an extra £500k - £1M for the organisation in any given calendar year.
• Maintain an up-to-date knowledge of current legislation, best practice and industry standards around direct marketing and adhere to all relevant regulatory procedures.
• Travel to meetings overseas and in country where necessary & participate in sector consortia.

Role Holder Requirements

ESSENTIAL

• Proven experience demonstrating ability to undertake complicated procedures
• Demonstrable analytical skills and highly numerate with experience of keeping and monitoring financial & budgeting reports.
• Experience and knowledge of supporter development fundraising techniques including cash appeals, newsletters and email marketing.
• Experience of using a fundraising database for effective analysis of direct marketing campaigns and trend giving patterns.
• Experience of working with external suppliers to deliver successful direct marketing campaigns.
• Strong planning and project management skills.
• Ability to work on own initiative
• Excellent communication, interpersonal and negotiation skills.
• Excellent written skills including experience of writing and commenting on fundraising copy
• Excellent organisation skills and experience of managing a varied workload
• Excellent attention to detail
• Excellent understanding of delivering excellent customer service/donor care

DESIRABLE

• Line management experience
• Experience of managing a trading product or delivering a value exchange product.
• Experience of working with overseas teams
• New product and proposition development, ideally in a fundraising environment
• Experience of working in a marketing context across different regions
• Knowledge of data protection legislation linked to Direct Marketing

Important Information

Concern has an organisational Code of Conduct supported by three Associated Policies: The Programme Participant Protection Policy, the Child Safeguarding Policy, and the Anti-Trafficking in Persons Policy accessible here. These have been designed to ensure the highest level of protection for everyone the organization engages through its work.

Concern Code of Conduct and Associated Policies

The policies set out the behaviours and responsibilities that Concern staff, and all its representatives (including consultants, contractors, sub-contractors, suppliers, partners, visitors, ambassadors and Board members) are expected to uphold. They also articulate Concern’s commitment to safeguarding and protecting adults and children from harm in all aspects of our work. We will therefore do everything possible to ensure that only those who are suitable to work or volunteer with adults and children are recruited by us for such roles. Consequently, working or volunteering with Concern may be subject to a range of vetting checks, including criminal background checking. 

In this context, all staff and representatives of Concern have a responsibility to uphold the highest standards in their work, in accordance with Concern’s core values and mission. Any candidate offered a job with Concern Worldwide will be expected to sign the Concern Staff Code of Conduct and Associated Policies as an appendix to their contract of employment. By signing the Concern Code of Conduct, candidates acknowledge that they have understood the content of both the Concern Code of Conduct and the Associated Policies and agree to conduct themselves in accordance with the provisions of these policies.

Your Personal Data:

During this job application, you will provide Concern with your personal data. Concern takes its responsibilities towards this personal data very seriously and is committed to complying with all relevant data protection legislation. 

For additional information please consult our web site or contact the Human Resource Division in our Head Office. 

You have certain rights under data protection legislation. For more information on how to exercise those rights please visit www.concern.net/about/privacy

Having a criminal record will not necessarily debar you from working with Concern Worldwide. This will depend on the nature of the position, together with the circumstances and background of your offences.

The Secure Handling Use Storage and Retention of Disclosure Information

https://www.concern.org.uk/jobs/recruiting-people-criminal-records

Policy on the Recruitment of Ex-offenders for Responsible Bodies – candidates based in Northern Ireland jurisdiction onl