Senior Director of Performance Creative Strategy

The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth. This role sits at the intersection of: Performance marketing Audience psychology Creative operations You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product launches, while being responsible for paid media performance. This is not a production role. This is a thinking role with commercial accountability. Core Responsibilities 1. Define Creative Direction Establish and evolve the creative north star across all paid platforms Define energy, tone, pacing, and visual guardrails Translate data into ICP insights, and ICP insights into creative frameworks. Work from data to retention and everything in between. You will answer: What is our arousal band? What converts without eroding trust? What feels undeniably Everyday Dose? 2. Lead Performance Creative Strategy Develop testing hypotheses and creative roadmaps Partner with growth to analyze performance data Build segmented creative lanes (e.g., relief vs focus vs protein) Ensure creative optimizes for: Hook rate Retention CVR CPA You will drive: Iteration velocity Learning loops Scalable creative systems 3. Creator & UGC Alignment Define creator content briefs and creative frameworks Ensure creator output aligns with performance creative strategy Build repeatable content formats Oversee content acquisition strategy 4. Team Leadership Hire, lead and mentor creative strategists and performance editors Elevate creative thinking across the organization Foster a culture of high standards + rapid iteration Push for excellence without ego 5. Cross-Functional Partnership Align with product on launches and positioning Support DTC and retail creative needs Translate customer insights into messaging Partner with CX to mine qualitative feedback Cross platform performance creative What This Role Is Not Not a pure art director Not a production manager Not a brand-only storyteller Not a media buyer What Success Looks Like (90 days) Clear creative identity across channels Scalable creative testing infrastructure Improved blended CAC driven by creative efficiency Higher-performing segmented campaigns Stronger creative alignment across paid A team that thinks strategically, not reactively