Senior Director - Performance Marketing

Position: Senior Director, Performance Marketing (Full time)

Total Annual Package (OTE): $220,000–$240,000 + comprehensive benefits

• Base: $185,000–$200,000/year
• Performance bonus: up to 20% of base, paid monthly
• Location: Remote (Global)

About Us:

A leading e-commerce company operating a high-growth D2C brand in the US market. We run a data-driven, performance-first marketing operation where analytical depth, system thinking, and speed of execution define how capital is deployed across paid channels.

The Role:

We are looking for a Senior Director of Performance Marketing to own the full paid media engine, multi-million-dollar monthly budgets across search and social platforms, with full authority over systems, measurement, creative testing, capital allocation, and team. This is a high-autonomy, P&L-ownership position for a professional who combines deep platform expertise with strategic and operational rigor, reporting directly to the CEO.

The Problems you'll Own:

1. Primary — Grow revenue while holding margin.
2. Grow revenue from a multi-million-dollar monthly paid budget across the two major platforms while holding contribution margin after returns and financing. This is a high-AOV, sparse-conversion category, so each added dollar of spend normally returns less — the job is to push growth to the point where margin still holds. Allocate capital on true marginal return, not platform-reported ROAS.
3. Secondary — Build the system that runs the scaling decisions.
4. Design and document the rules that govern spend — when to pause, when to increase budget, when to pull back — and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight.

Responsibilities:

1. Own Paid Media Efficiency. Manage and allocate multi-million-dollar monthly budgets across Google and Meta. Allocate capital between platforms based on marginal return, not platform-reported averages.
2. Build Decision Systems. Design and document the pause/hold/scale logic, budget guardrails, and escalation protocols that govern all paid spend. Systems must be operable by any team member, with automation layered where it earns its place.
3. Own Measurement. Platform attribution vs. backend reality, MER, incrementality testing. Serve as the single source of truth on paid media performance.
4. Run Creative as a System. Concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, whitelisting. Creative velocity by design, not ad hoc.
5. Design Promo Architecture. Pulse strategy across the retail calendar, financing offers, funnel alignment.
6. Lead the Team. Lead, assess, and structure the performance marketing function. Org design authority with CEO sign-off.
7. Scale New Channels. Identify, evaluate, and pilot paid channels beyond Google and Meta. Channel identification is part of the mandate.
8. Drive Profitability. Convert paid media efficiency to profit through a contribution-margin lens, after returns and financing costs, not ROAS in isolation.

Required Qualifications:

1. 7+ years in performance marketing with sustained ownership of $1M+/month on each of the two major platforms (concurrent or across roles). "Ownership" means authority over strategy, structure, and budget, not just execution.
2. Google depth must be PMax-era: structure, feed, brand/non-brand economics.
3. High-AOV considered-purchase experience ($1,000+ AOV): sparse-conversion, long-decision-cycle categories.
4. Has personally built, not inherited, bid, budget, and pause decision systems at scale. Candidates will be asked to present a playbook they authored.
5. Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.
6. Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics.
7. Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.
8. Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.

Preferred Qualifications:

1. Scripting against Meta/Google APIs; Google Ads Scripts.
2. Mixed agency + in-house background.
3. Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).
4. D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.

How to Apply

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