Senior Director - Strategy

ABOUT LUCID GROUP

We are a global healthcare communications agency with deep therapeutic expertise that traverses the asset lifecycle, delivering transformative outcomes for healthcare brands for over 20 years.

Our more than 500 highly trained professionals work with speed and agility to craft and execute breakthrough strategies that maximise performance and unlock a brand’s full potential.

This position is aligned to one of our three capabilities:

• Commercial Communications: Accelerating a brand’s trajectory with data-driven strategies and creativity that moves markets.

Our other capabilities include:

• Scientific and Medical Communications: Translating scientific insight into impactful strategies and compelling narratives that inspire change.

• Consulting: Specialised life-sciences consulting — empowering clients to optimise operating models, maximise asset potential and drive sustainable transformation.

Job Summary

We’re looking for a Senior Director, Strategy to help clients solve complex business challenges and make sharper decisions about their brands and marketing.

This role is suited to an experienced strategist who can quickly understand a client’s business, identify the challenges and opportunities that matter most, and translate those insights into clear, commercially relevant strategic direction. You’ll serve as a senior thought partner to clients and internal leadership, helping shape brand strategy, customer engagement, and integrated marketing plans across the brand lifecycle.

Responsibilities

• Lead the development of brand and marketing strategies that connect business objectives, customer needs, market dynamics, and commercial opportunities.

• Build trusted relationships with senior client stakeholders and serve as a strategic partner across key engagements.

• Get close to client businesses and markets to understand challenges, uncover opportunities, and inform strategic direction.

• Develop positioning, messaging, customer insights, engagement strategies, and integrated plans that support brand growth.

• Bring clarity and structure to complex or ambiguous business challenges, turning them into focused and actionable recommendations.

• Guide strategic thinking across multidisciplinary teams and ensure strategy is translated effectively into execution.

• Partner with Account, Creative, Medical, Media, and Project Management colleagues to deliver cohesive, high-quality work.

• Use research, customer insight, competitive intelligence, and commercial understanding to strengthen strategic recommendations.

• Lead workshops, planning sessions, and client presentations that create alignment and drive progress.

• Contribute to new business development, including pitch strategy, strategic narratives, client presentations, and workshops.

• Identify opportunities to deepen client relationships and expand the impact of strategic work.

• Mentor and support developing strategists while contributing to a collaborative and high-performing team culture.

• Stay close to emerging customer, market, and industry trends and bring fresh thinking to client challenges.

Qualifications

• 10+ years of experience in brand strategy, strategic planning, account leadership, consulting, marketing, or a related discipline.

• Experience working in an agency, consultancy, client-side marketing organization, or similarly strategic environment.

• Strong experience developing brand strategy, positioning, messaging, customer insights, and integrated marketing plans.

• Demonstrated ability to understand a business, identify meaningful problems and opportunities, and shape a clear strategic response.

• Experience advising and influencing senior stakeholders through strong thinking, communication, and relationship-building.

• Strong commercial acumen, with the ability to connect market dynamics, customer needs, and business objectives.

• Experience working across complex brands, portfolios, or multi-channel marketing initiatives.

• Healthcare, pharmaceutical, medical communications, or consumer health experience is preferred, but not required.

• Experience in account leadership or client services is relevant, particularly where it has been paired with strong strategic ownership.

• Proven ability to collaborate effectively across creative, account, medical, media, and project management disciplines.

• Exceptional communication, facilitation, presentation, and storytelling skills.

• A confident, collaborative, and solutions-oriented approach with the ability to influence without authority.

• Comfortable working hands-on in a fast-moving environment where priorities and business needs may evolve.

• Experience contributing to new business development and client growth initiatives is preferred.

WHAT DOES IT MEAN FOR US TO BE LUCID?

At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity where we can all be ourselves, make real connections, and enjoy the work that we do. Together.

We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities.

Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.

The Lucid values are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as our guiding principles, ensuring that every decision we make positively impacts the lives of the clients, patients, healthcare professionals, and colleagues we serve.

• Compassionately Human: We think about the human impact of our actions.

• Accountable Allies: We are the go-to strategic partners for our clients.

• Invent with Intent: We create meaningful solutions to solve real problems.

• Courageously Curious: We challenge ourselves to think disruptively.

Equal Opportunity Employer: We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, color, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity, and/or expression or disability.

We are dedicated to offering an inclusive and accommodating recruitment process. If you require any accommodations during the interview, please do not hesitate to contact us.