Senior Go To Market Manager

Working hours: 35 hours per week, Monday to Friday

Duration: Permanent

Location: Gloucester

Job Ref: 205484

About the role

Ecclesiastical Insurance, who are proudly part of Benefact Group are looking for a Senior Go To Market Manager to join our Gloucester office.

As a Senior Go to Market Manager - Direct & Managed Services, you'll lead the development and delivery of impactful go-to-market strategies and Marketing plans across our Direct and Managed Services portfolios, including Church, Direct Household and Managed Services products. Working closely with senior business stakeholders, you'll translate commercial priorities, customer insights and proposition strategies into effective Marketing activity that drives growth and delivers measurable results.

You'll provide senior Marketing leadership for your portfolios, using insight, performance data and channel expertise to shape and optimise activity across the customer journey. Managing a prioritised roadmap of initiatives, you'll ensure Marketing efforts are aligned to business objectives and the wider UKGI Marketing strategy, delivering integrated campaigns and communications that enhance customer engagement and commercial performance.

Hear from the hiring manager

"We’re a team that’s expanding rapidly, with a desire to redefine how we take our products and propositions to market. In this role you won’t just be delivering campaign, you’ll be setting new standards for commercial impact while activity growing and protecting our brand. We need someone resilient, energised and comfortable with change and with an ability to inspire a team as we scale."

Why join us?

Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future. Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group - where all profits go to charity and good causes.

What you'll be doing

• Lead go-to-market planning for the Direct and Managed Services portfolios, translating commercial objectives, propositions and customer needs into integrated Marketing strategies and plans.

• Act as the senior Marketing partner to business leaders, providing expert advice, constructive challenge and proactive recommendations to support commercial priorities and growth opportunities.

• Own integrated campaign and go-to-market briefs, coordinating specialist Marketing teams including Brand & Content, Digital, Social, Product and Customer Communications to deliver effective, joined-up activity.

• Define target audiences, customer journeys and channel strategies, using insight, segmentation and performance data to maximise customer engagement and commercial outcomes.

• Establish campaign objectives, KPIs and success measures, using performance analysis to optimise activity and inform future investment decisions.

• Lead prioritisation and resource decisions across the portfolio, working closely with the Head of Go to Market and Marketing Operations to balance demand, capacity and business priorities.

• Collaborate with Product, Proposition, Distribution and other business stakeholders to ensure Marketing activity is aligned, appropriately timed and integrated with wider business delivery.

• Manage campaign budgets, agencies and suppliers, ensuring activity is delivered effectively and in line with Marketing, customer, data and regulatory governance requirements.

• Share knowledge and best practice across the Go to Market team, providing guidance and support to Marketing Executives and contributing to continuous improvement.

• Lead, coach and develop direct reports, building capability, setting clear expectations and supporting high individual and team performance.

What you'll need to have

• Significant experience in integrated Marketing, go-to-market, proposition or commercial Marketing roles, with a track record of delivering successful Marketing strategies and plans.

• Strong ability to translate business strategy, customer needs and commercial objectives into effective Marketing activity that delivers measurable results.

• Good understanding of customer-led Marketing, including segmentation, customer journeys and multi-channel campaign delivery, with direct-to-customer Marketing experience.

• Experience leading complex integrated campaigns and coordinating specialist Marketing teams to deliver high-quality outcomes.

• Strong commercial awareness, with experience using performance insights, ROI/ROMI measures and data to optimise Marketing effectiveness.

• Excellent stakeholder management and influencing skills, with confidence building relationships and working collaboratively with senior business leaders.

• Strong prioritisation, decision-making and problem-solving skills, with the ability to balance multiple demands and competing priorities.

• Experience managing Marketing budgets, agencies and external suppliers.

• Good understanding of Marketing, data and regulatory governance requirements.

• Experience within financial services or insurance.

What makes you stand out

• Relevant professional Marketing qualification.

• Experience of managed-service or partnership-based propositions.

What we offer

• A competitive salary - let's discuss it

• Hybrid working

• Group Personal Pension - up to 12% employer contribution

• Generous annual bonus scheme: on-target bonus between 7.5% and 30%

• 28 days annual leave plus bank holidays, and a holiday buy and sell scheme

• An array of health and wellbeing benefits, including private healthcare, income protection and life assurance

• £200 annual personal grant to a charity of your choice

• Encouraged to take at least one volunteering day per year

• Employee Assistance Programme

• Full study support to gain professional qualifications

• Access to virtual GP

• Enhanced maternity and paternity pay

About us

Ecclesiastical Insurance offer insurance with award-winning service across a broad range of specialisms, including faith, charity, heritage, education, art and private client, real estate and schemes, across Ireland, Canada and the UK.

As a business, we’ve been trusted to protect some of the UK’s best-loved and most iconic buildings for over a century, and we’re not standing still. We’re a forward thinking, energetic organisation entering new markets, with an ambition to double our size, because when we grow, we give back more.

Benefact Group is a unique international financial services Group made up of over 30 businesses. We are owned by a charity and have been the 3rd largest UK corporate donor over a decade*, having given away £250 million since 2014. We have ambitious plans to become the UK’s number one corporate donor, with strategic objectives in place to double the Group’s size.

We believe it’s essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135-year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better.

At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone.

If you need any additional support during the recruitment process, then please let us know.

*Directory of Social Change’s UK Guides to Company Giving 2017-26