About Thrasker:
Thrasker is a fast-growing digital agency headquartered in Florida, USA, with a talented global team of strategists, creatives, marketers, and digital specialists.
We help ambitious brands grow through strategic positioning, compelling creative, high-performing digital experiences, and data-driven marketing. As we continue to expand our global team, we are looking for a Senior Go-to-Market Strategist to lead strategic initiatives and help our clients successfully launch, position, and scale in their markets.
About the Role:
As a Senior GTM Strategist, you will lead the development of go-to-market strategies for brands, products, services, and growth initiatives across a variety of industries.
You will be responsible for turning market research, customer insights, competitive intelligence, and business objectives into clear strategic direction. You will define who our clients should target, how they should position themselves, what they should communicate, and how different marketing channels should work together to support growth.
This is a highly collaborative and autonomous role. You will work remotely with cross-functional teams across strategy, creative, web, performance marketing, and client services while taking ownership of your projects from strategic discovery through execution and optimization.
What You'll Do:
- Develop and lead go-to-market strategies for new brands, products, services, and growth initiatives.
- Conduct market, customer, audience, and competitive research to identify opportunities and strategic insights.
- Define ideal customer profiles, target segments, customer needs, and buyer journeys.
- Develop positioning strategies, value propositions, messaging frameworks, and go-to-market narratives.
- Create strategic roadmaps that connect business objectives with marketing, creative, web, and channel execution.
- Collaborate closely with creative, web, paid media, SEO, lifecycle, and marketing teams.
- Provide strategic direction for campaign development across relevant digital channels.
- Ensure GTM strategies are translated into clear, actionable deliverables for execution teams.
- Analyze campaign performance, market signals, and customer feedback to identify opportunities for optimization.
- Present strategic recommendations, insights, and performance findings to internal teams and clients.
- Manage multiple strategic initiatives while maintaining strong organization, communication, and accountability.
- Contribute to the development and improvement of Thrasker's GTM frameworks, methodologies, and strategic processes.
What We're Looking For:
- 6+ years of experience in go-to-market strategy, marketing strategy, brand strategy, growth strategy, or a similar role.
- Demonstrated experience developing GTM strategies for B2B and/or B2C brands.
- Strong understanding of customer research, ICP development, market segmentation, positioning, and messaging.
- Strong knowledge of digital marketing channels, including paid media, SEO, paid social, email marketing, lifecycle marketing, and automation.
- Experience collaborating with creative, performance marketing, web, and client-facing teams.
- Excellent analytical skills and the ability to turn complex information into clear strategic recommendations.
- Strong written and verbal communication skills.
- Excellent presentation and storytelling abilities.
- High level of ownership, accountability, and ability to work independently in a remote environment.
- Strong organizational and project management skills.
- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
- Full professional or native-level English proficiency, both written and spoken.
What Will Make You Stand Out:
- Experience working with U.S.-based clients or international teams.
- Experience in a digital agency, consultancy, startup, or high-growth environment.
- Experience developing GTM strategies for SaaS, technology, eCommerce, or service-based businesses.
- Ability to combine brand strategy with performance and growth marketing.
- Experience working in a highly autonomous, remote, cross-functional environment.
Why Thrasker?
- Work with a fast-growing U.S.-based digital agency and a global team.
- Take ownership of high-impact strategic projects.
- Collaborate with talented specialists across strategy, creative, web, and performance marketing.
- Work with a diverse range of brands and industries.
- Remote flexibility with the opportunity to work closely with an international team.
- Help shape and scale Thrasker's strategic and go-to-market capabilities.
We thank all applicants for their interest. Only shortlisted candidates will be contacted.