Senior Google Ads Specialist for Virtual Coworker (Home Based Full Time)

Client Information Virtual Coworker provides Filipino professionals the opportunity to grow their careers & skill set from the comfort of their homes by working for top global companies primarily in Australia and the US. We offer competitive salaries and an excellent work-life balance. If you are hardworking and have a great attitude, apply now to join our successful Virtual Coworker family! Job Description Strategy & Campaign Management: • Own the end-to-end Google Ads strategy across US and AU markets — Search (RSA & DSA), Brand, Competitor, and any new campaign types you recommend • Audit and restructure the current account within the first 30 days: pause waste, fix budget allocation, resolve policy violations, and implement a clear performance framework • Build and iterate on campaign structure, ad copy, landing page alignment, bidding strategy, and audience targeting • Manage a combined monthly budget of USD $50,000+ with the discipline of someone spending their own money Tracking, Attribution & Reporting: • Fix and maintain end-to-end conversion tracking — from Google Ads through to our CRM (Zoho) — so leadership can see exactly which campaigns are generating placements, not just clicks • Implement proper UTM parameter management so every lead source is accurately attributed • Build a monthly performance report that goes beyond vanity metrics — cost per acquisition, pipeline contribution, and placement conversion rate matter here • Set up and maintain Google Analytics 4 integration with Ads accounts Optimisation & Growth: • Conduct ongoing keyword research, search term analysis, and negative keyword management across both accounts • Write and test ad copy — understanding that our audience (US and AU business owners looking to hire Filipino VAs) requires nuanced, benefit-led messaging • Run structured A/B tests on ad variants, landing pages, and bidding strategies — with a hypothesis, results, and a decision, not just experiments • Monitor competitor activity via auction insights and adjust strategy accordingly • Proactively action or justify Google's optimisation recommendations — target 90%+ optimisation score on both accounts Collaboration: • Work directly with the Australian and US sales managers to understand lead quality, not just lead volume — the goal is placements, not form fills • Flag opportunities and risks to leadership proactively — you should be the most informed person in the business about our paid search performance • Recommend landing page and website changes that would improve conversion rates, with data to back them up Must Haves • Google Ads certified (Search certification minimum; additional certifications strongly preferred) • Minimum 4 years of hands-on Google Ads management experience — not oversight, not reporting, actual in-account work • Demonstrable experience managing monthly budgets of USD $10,000 or more • Strong conversion tracking and UTM setup skills — you must be able to audit and fix a broken tracking setup from scratch • Experience with Google Analytics 4 and understanding of multi-touch attribution • Advanced proficiency in English — written and verbal — for reporting and stakeholder communication • B2B or lead generation campaign experience — we are not an eCommerce business; our metrics are cost per lead and cost per acquisition, not ROAS Experience managing accounts across multiple countries simultaneously (US and/or AU market knowledge is a significant advantage) Staffing, recruitment, or professional services industry background • CRM integration experience, particularly Zoho or HubSpot • Familiarity with Microsoft/Bing Ads as a secondary channel • Experience transitioning an account from agency to in-house management • Google Ads Display, Video, or Performance Max certifications Home Office Requirements Please only apply for this role if you have the following home office requirements: · Perfectly working headset and webcam · Stable internet connection of at least 25 Mbps ~ 50 Mbps · Up to date computer system with a minimum of Windows 10 or later and macOS Monterey (12.0) or later · Quiet room with no distractions or background noises · A backup plan if the power goes out or if your internet connection becomes unstable during your shift Only applicants meeting the strict criteria above will be contacted. Connect With Us https://virtualcoworker.com.ph https://virtualcoworker.com/our-culture https://www.facebook.com/virtualcoworker https://www.linkedin.com/company/virtual-coworker