About Plateful
Plateful is a fast-growing direct-to-consumer kitchen brand redefining everyday cookware. We create premium titanium cookware, vacuum sealing systems, food warming mats, and other innovative kitchen products sold through our website, Amazon, TikTok Shop, and expanding retail partnerships.
We're a team of 40+ people scaling towards $70M in annual revenue, and we're looking for a Senior Graphic Designer who can elevate our creative across every channel.
About the Role
This is not a production design role.
You'll work closely with our Creative Strategists and Media Buyers to create high-performing creative across paid advertising, social media, email, web, print, and product launches.
We're looking for someone who understands that great design isn't just about making things look good—it drives sales. You should have strong creative instincts, understand what makes visuals convert, and feel comfortable challenging ideas when you see a better solution. If a brief doesn't make sense, we expect you to speak up—not execute it blindly.
What You'll Do
Design high-converting static ads for Meta, TikTok, AppLovin, Google, Amazon, and other paid marketing channels
Use AI tools daily to create product imagery, brand assets, ad creatives, mockups, and marketing visuals
Create email marketing assets
Design engaging social media content, including carousels, infographics, and promotional graphics
Develop and maintain brand assets and visual identity systems
Design print materials for marketing campaigns, retail, and brand initiatives
Retouch and enhance product photography and lifestyle imagery
Collaborate closely with Creative Strategists and Media Buyers to improve concepts before production
Contribute ideas that improve creative performance, not just visual execution
Please Do Not Apply If You
Are applying as an agency rather than an individual
Do not have DTC eCommerce design experience
Cannot commit to full-time work aligned with the CET time zone
Prefer simply following instructions rather than thinking critically
Are not open to feedback and continuous improvement
Struggle to work independently in a fast-paced environment
How to Apply
Step 1 — Submit the Following
Your portfolio (DTC eCommerce work is required)
Examples of print design work (preferred but not required)
Examples of static ads for DTC brands
Your availability and current time zone
Your expected monthly salary (USD)
Step 2 — Complete Our Design Test
Shortlisted candidates will receive a real creative brief, including product photography, brand assets, and creative references.
You'll have 24 hours to produce one finished static advertisement, allowing us to evaluate both your creative thinking and execution.
What We're Looking For
3–5+ years of graphic design experience, preferably within DTC eCommerce
DTC eCommerce experience is required
A portfolio demonstrating exceptional marketing creative and strong commercial design skills
Outstanding design taste with a premium, clean, modern aesthetic
Someone who thinks strategically, catches problems early, and proactively suggests better creative solutions
Advanced proficiency in Adobe Creative Suite (Photoshop and Illustrator are essential)
Comfortable using AI tools daily (Higgsfield, Midjourney, ChatGPT, Flux, or similar) to improve creative output and efficiency
Ability to produce high-quality work in a fast-paced, high-volume environment
Highly organised, self-motivated, and able to work independently with minimal supervision
Excellent written and spoken English communication skills
What We Offer
Competitive monthly compensation (discussed during the interview process)
Fully remote position
Direct ownership over creative that impacts company growth and revenue
Opportunity to work across Meta, TikTok, Google, AppLovin, Amazon, Shopify, email, and retail marketing
Fast-moving environment with minimal approval layers
A talented, ambitious team focused on building one of the fastest-growing brands in the category
Significant opportunity for growth as the company continues to scale