Senior Growth & Digital Marketing Manager

TITLE

Senior Growth & Digital Marketing Manager

REPORTING TO

Director, Brand Experience

SUPERVISORY

RESPONSBILITIES

N/A

LOCATION

Charlotte, NC (Hybrid – Requires 3 days in office)

THE COMPANY

GALE Pacific Limited (ASX: GAP) is the global leader in high-performance technical fabrics that protect people, places, and the planet. The company engineers advanced fabric technologies for commercial and consumer applications through its GALE Commercial and Coolaroo brands. Founded in Australia in 1951 with global manufacturing and distribution capabilities, GALE Pacific combines decades of technical textile expertise with proprietary technologies including closed-loop recycling and sustainable manufacturing processes. The company's fabrics are certified by leading safety organisations including OEKO-TEX® and GREENGUARD®, and are endorsed by Cancer Council Australia for innovations in sun protection.

GALE Pacific serves customers across Australia, North America, and the Middle East through its network of manufacturing facilities, distribution centres, and technical support operations. www.galepacific.com

PURPOSE: To enrich lives through shade, shaping outdoor spaces that provide comfort, protection, and connection.

VISION: To make shade as fundamental to outdoor life as sunlight – where every

person, animal, crop, and shared space is protected from the sun’s harsh effects, so communities thrive through sustainable, intelligent, and accessible shade.

THE OPPORTUNITIY

(OVERVIEW OF ROLE OR HOW THE ROLE MAKES AN IMPACT)

The Senior Growth and Digital Marketing Manager drives measurable growth across all digital touchpoints, blending strategic planning with test-and-optimize execution. This role oversees digital performance across retail, D2C, and commercial channels, shaping how our customers discover products, engage with content, and become more aware of our brands and catalog.

This individual owns the full digital ecosystem, including website operations, CRM, marketing automation, email lifecycle programs, marketplace activation, and paid media efficiency. This role translates audience insights into clear strategic recommendations, identifies opportunities, validates them through testing, and scales what works. They provide ongoing feedback to the broader marketing team and to leadership to strengthen channel performance, content quality, conversion

flow, and customer experience.

KEY

RESPONSIBILITIES

Advertising, Traffic Generation, & Demand Creation

• Oversee, evaluate, plan, and manage digital advertising strategy and performance across paid search, paid social, display, video, retail media networks, marketplaces, and emerging channels.
• Manage and track annual and campaign-level media budgets, making data-driven recommendations on channel mix, audience strategy, and investment allocation.
• Lead agency relationships and ensure external partners deliver against agreed KPIs, testing, roadmaps, reporting standards, and efficiency targets.
• Develop and execute audience acquisition, remarketing, and demand generation strategies that support retail, D2C, and commercial business goals.
• Identify, evaluate, and test new advertising opportunities including CTV, streaming audio, influencer amplification, retail media capabilities, and emerging platforms.
• Establish measurement frameworks for ROAS, CAC, conversion efficiency, incrementality, and full-funnel performance to guide optimization and investment decisions.
• Partner with trade teams to align media strategy with seasonal priorities, product launches, retailer initiatives, and revenue objectives.

Growth Marketing & Performance Optimization

• Build and run testing initiatives across websites, landing pages, emails, ad creative, PDPs, and funnels, helping identify opportunities to improve conversion.
• Diagnose performance barriers at every stage of the funnel, identify friction points and implement solutions to lift conversion rates and revenue per session.
• Analyze performance metrics such as conversion rate, traffic quality, AOV, and campaign effectiveness to drive smarter budget allocation and traffic acquisition decisions.
• Create and evolve retention and remarketing strategies to extend customer lifecycle across all business channels.

Digital Marketing, Website Operations, & Channel Execution

• Manage daily activity, updates, and optimization for all brand websites, including UX refinements, merchandising, conversion rate optimizations, and troubleshooting.
• Ensure accuracy, consistency, and conversion performance across D2C

sites and digital shelves for retail and commercial customers.

• Execute digital strategies and contribute to growth planning across owned, social, websites, and marketplace channels, tailoring activity by channel type and audience.
• Lead the development and management of category-specific strategy that supports awareness, evaluation, and conversion across channels
• Monitor and measure product content across online channels, including keyword rankings, competitor activity, and listing quality, to identify and activate new opportunities to improve discoverability and conversion.
• Work with Account and Design teams to build and optimize brand pages, A+ content, and retail product detail pages using data-driven insights.
• Provide guidance and oversee SEO/SEM updates, metadata improvements, and search visibility enhancements to align with broader brand and channel strategies.

Email Marketing, Hubspot Management, & Lifecycle Optimization

• Own the full email marketing ecosystem, including campaign planning, segmentation, journeys, nurture flows, automation, deliverability, and performance optimization.
• Manage email marketing and maintain Hubspot workflows, forms, and basic automation to support segmentation and campaign execution.
• Build and optimize buying programs that improve engagement, repeat purchase, AOV, conversion rate, and customer retention across retail, D2C, and commercial audiences.
• Use A/B testing on subject lines, creative, offers, and sequencing to improve open rates, click-through conversion, and revenue impact.
• Partner with Sales and Customer Experience teams to ensure CRM data, lead routing, and communications sequences support broader pipeline and revenue goals focusing on long-term value and lifecycle planning.

Cross-Functional Partnership & Business Alignment

• Collaborate with Product, Sales, Operations, Creative, and IT to align on channel priorities, launch plans, promotional strategies, and new digital opportunities.
• Provide ongoing feedback to Brand Experience team on content gaps, creative performance, and messaging effectiveness, ensuring continual improvement and alignment.
• Share insights regularly with leadership to highlight opportunities, changes, and recommended actions that support sales, margin, and growth goals.
• Support execution of digital programs for retail, D2C, and B2B audiences, adapting content and campaigns, and establish best practices across departments.
• Help prioritize initiatives that drive impact across digital channels and

beyond.