Senior Growth Manager & Studio Lead

Senior Growth Manager & Studio Lead Ambitious? Yes. Challenger mindset? Required. This role is for Senior Growth Leaders who want real ownership , not just a title Location: Haarlem, Netherlands Employment: Full-time Hybrid: Minimum 2 days per week in our vibrant Haarlem office Reports to: Chapter Lead Growth 👋 Impala Studios: Focussed Teams, Global Impact Impala Studios is a global mobile app publisher , building apps used by millions of people worldwide . From Weather and Travel to Utilities and Music, we operate in autonomous Studios where Studio Leads fully own strategy, execution, and results. We believe growth is not a function — it’s a discipline. One that requires sharp thinking, fast experimentation, and real accountability. We operate with high autonomy, an experiment-first mindset, and a relentless focus on outcomes — in small teams with big responsibility . 👩🏽‍💻 The Role We are looking for a Senior Growth Manager & Studio Lead to own and accelerate the growth of our Music Studio, home to the Piano App, one of our fastest-growing and most ambitious products, unleashing musical skills for users worldwide. This role sits at the intersection of strategy, leadership, and execution. You define the Studio Growth Strategy and lead a cross-functional growth squad with specialists across ASO, CRM & loyalty, monetization, and growth design — while remaining deeply hands-on yourself. Within the Studio, you will work closely with fellow Studio Leads, the Product Manager, and Principal Developer to shape direction, move fast, and turn global growth opportunities into measurable, scalable outcomes. You will operate with high autonomy, clear accountability, and the freedom to build, test, and scale what truly works. Your Mission (first 6 months) Build and execute GTM strategies to drive scalable growth Balance acquisition and profitability with a clear ROAS / CAC–LTV focus Increase subscriber base, retention, and LTV Implement and scale lifecycle marketing (journeys, messaging frameworks, loyalty loops) Establish and lead a strong experimentation cadence across the full funnel with a dedicated Growth Squad. How your success is measured Global acquisition growth Subscriber base growth Retention uplift and LTV improvement Healthy CAC / LTV ratios Clear, data-backed decision-making and prioritization 🚀 How you lead Growth Set the growth strategy You define the Studio Growth & Product Marketing Strategy, grounded in a deep understanding of the Music Studio’s products, business model, and growth levers. You set clear priorities across acquisition, retention, monetization, and lifetime value — and translate them into an actionable roadmap. Own growth end-to-end You take full ownership of growth outcomes, from strategy to execution and results. You ensure initiatives move from idea to impact and remain accountable for performance across the entire funnel. Lead by doing You lead a cross-functional growth squad while staying hands-on. You design and run structured experiments with clear hypotheses and success criteria. You shape brand and messaging frameworks and push growth initiatives into production. Analyze & decide You use data to make decisions. You dive deep into performance across campaigns, funnels, and lifecycle flows — scaling what works and stopping what doesn’t. Scale or learn Winning experiments are rolled out globally. Losing ones still generate sharp insights that fuel the next iteration. You optimize for progress, not perfection. You will thrive here if you Take ownership naturally Prefer action over decks Are comfortable deciding with incomplete information Lead teams without distancing yourself from execution You will not enjoy this role if you Need heavy processes or fixed playbooks Avoid hands-on work & experimentation Prefer managing outcomes rather than owning them 🔎 Experience & Expertise Proven experience in mobile app growth marketing, with ownership across acquisition, retention, and monetization Clear ownership of end-to-end growth, from strategy to execution and results Data-driven mindset, using metrics, experiments, and tooling to make decisions, not opinions Able to operate autonomously with senior-level responsibility in high-ownership environments Solid experience with subscription-based revenue models and LTV/CAC optimization Comfortable working with Growth Tooling (e.g. CleverTap, Braze, Adapty, RevenueCat, or similar) Hands-on experience with analytics & experimentation tools (e.g. Firebase, Amplitude, Mixpanel, Tableau, or similar) 💪 Additional experience we value Experience growing products for a younger, creator- or learner-oriented audience Experience scaling products globally, especially in the US market Familiarity with cultural and behavioral differences in acquisition, engagement, and retention across regions 🙌 What we offer The opportunity to build and scale a global music product with real impact Modern Growth Marketing tooling and full ownership Full-time role based in the Netherlands in a hybrid working model for flexibility A competitive salary package with a salary range between €5100 - €6250 gross per month, excluding 8% holiday allowance paid out in May. A comprehensive pension/retirement plan 28 paid vacation days to unwind and recharge A travel allowance and bicycle plan to ease your commute Access to training and development programs High-quality hardware and gear, including an iPhone, MacBook, iPad & Airpods Diverse and international company culture Access to a multitude of virtual and real-life events Provision of fresh fruits, snacks, beverages, and a daily lunch at the office Regular In-office massages for some self-care. 🧡 Our Studio & Company Culture We combine the passion and agility of a dynamic environment with a genuine commitment to work-life balance. We're a fast-paced team that takes action, embraces change, and aims high, prioritizing progress over perfection. We build our culture on mutual respect, caring for each other, and owning our commitments. We find joy in our work and are driven to make a meaningful impact together. There aren’t just posters on the wall - they are the nine principles we live by: 1. We find joy and fulfillment in what we do We are driven by passion and energy, finding meaning and happiness in our work and in celebrating milestones together. 2. We aim high and develop further Our ambitions push us to learn, improve, and do better every day. 3. We care for each other and ourselves We believe in mutual respect, support and self-care to grow stronger as a person, team and as a company 4. Optimize for impact – balancing for today and tomorrow We focus on making meaningful decisions that drive results now while ensuring long-term success 5. We embrace change and use it as an opportunity Change gives us the chance to grow, evolve, and do better 6. Innovation means making things better, not just new Improvement, big or small, is what truly adds value for our users 7. Progress, not perfection, drives us forward Every step forward brings us closer to our goals; learning by doing is key 8. We take action and make things happen We don't wait: we step up, create impact, help others and deliver results 9. We are reliable and own our commitments We follow through on our promises and ensure others can count on us