Senior Growth Marketing Manager

Senior Growth Marketing Manager Location: NYC | Team: Marketing | Reports to: VP Marketing Salary: $130k–$150k base The Company Checkbox is a Series A, Sequoia-backed company building the AI Legal Front Door —a new category that transforms how in-house legal teams capture, triage, and manage work. While most legal AI focuses on executing legal tasks, Checkbox focuses on orchestrating how legal work flows across the business —unlocking visibility, efficiency, and measurable impact at scale. About the Role We’re looking for a modern Senior Growth Marketing Manager who knows how to turn data, signals, and tools into high-performing campaigns that drive pipeline . This role sits at the intersection of Marketing and Sales. You’ll own and execute campaigns that are highly targeted, personalized, and increasingly AI-powered —from first touch through deal close. You’re a strong operator first: someone who can build, launch, and optimize campaigns quickly , while leveraging modern GTM tools to sharpen targeting and improve performance—not someone trying to own the underlying systems. What You’ll Do AI-Enhanced Campaign Execution Design and execute multi-channel campaigns across email, LinkedIn, outbound, events, and content Use tools like Clay and UserGems to enhance targeting, personalization, and timing Translate data and signals into clear campaign angles, messaging, and activation plans Partner with GTM Engineering to operationalize targeting and workflows Account-Based Marketing (ABM) Own and execute 1:1 and 1:few ABM campaigns for priority enterprise accounts Develop account intelligence using intent data, research, and buying signals Partner closely with BDRs and AEs on account penetration and coordinated outreach Build campaign plays that support strategic deals and late-stage acceleration Lifecycle & Email Marketing Own the strategy and execution of email marketing across the funnel Own lifecycle strategy across nurture, re-engagement, and pipeline acceleration Build and optimize segmented, behavior-driven email programs Monitor and improve performance across engagement and conversion metrics Pipeline Generation & Conversion Launch integrated campaigns that drive SQLs and improve funnel conversion Develop multi-touch plays that connect inbound, outbound, and ABM efforts Partner with Sales to improve conversion from MQL → SQL → Opportunity AI and new tools to improve campaign performance Performance & Reporting Track campaign performance, pipeline contribution, and ROI Use data to refine targeting, messaging, and channel mix Collaborate with GTM Engineering on attribution, segmentation, and infrastructure improvements What We’re Looking For 6+ years in growth marketing, demand gen, or campaign management (B2B SaaS preferred) Strong experience executing multi-channel campaigns that drive pipeline Hands-on familiarity with modern GTM tools (e.g., Clay, UserGems, intent/enrichment platforms) Experience with marketing automation platforms (e.g., HubSpot, Marketo) Proven ability to run ABM programs and partner closely with Sales Analytical mindset with the ability to turn insights into action Strong operator who moves quickly and iterates based on performance What Success Looks Like Consistent pipeline generation from targeted, well-executed campaigns Improved conversion rates across key funnel stages ABM programs that influence and accelerate strategic deals Effective use of data, signals, and tools to increase campaign performance Strong alignment with Sales and measurable impact on revenue