Senior Growth Marketing Manager

About the Role: MacroHealth is looking for a Senior Growth Marketing Manager to build and own the top-of-funnel motion that drives pipeline creation and acceleration. This is a senior individual contributor role for a go-getter who thinks like a growth engineer and strategist — not just executing campaigns, but architecting the AI-powered systems, programs, and workflows that power a scalable, data-driven marketing motion. You will be the engine behind our demand generation and account-based marketing efforts, working closely with Sales, Account Management, and the broader Marketing team to build programs that fill the pipeline, accelerate deals, and establish MacroHealth as the go-to marketplace for payers. This is a high-impact, high-visibility role at a company with strong market momentum, a differentiated marketplace platform, and a tight-knit team that moves fast. What you'll own: Build and own MacroHealth's demand generation motion — designing multi-channel programs that drive qualified top-of-funnel activity and accelerate pipeline Lead the development and maturation of our account-based marketing program, evolving it to a scalable, insight-driven motion that generates and accelerates opportunities with high-priority accounts Think and act like a growth architect — designing the systems, workflows, and playbooks that make our marketing motion repeatable and scalable, not just executing one-off programs Partner with Sales to define target account lists, develop account intelligence, and build personalized engagement plays across email, content, digital advertising, and more Develop and manage integrated campaigns end-to-end (in partnership with our agency) — from strategy and messaging through execution, measurement, and optimization Build the content strategy and develop the content that powers your programs (on your own and/or in partnership with our agency) — including written assets, webinars, email sequences, and other formats that move buyers through the funnel Oversee our marketing agency relationship as it pertains to growth and campaigns, providing day-to-day direction to ensure effective campaign development, execution, and measurement with clear accountability and outcomes Contribute to event strategy — identifying and prioritizing conferences, trade shows, and hosted events as channels within the broader demand generation and ABM motion, and ensuring pre- and post-event programs are in place to maximize pipeline impact Champion the use of AI across the marketing function — actively experimenting with and implementing AI tools (including Claude and others) to transform how we create content, research audiences, personalize campaigns, and run day-to-day marketing operations Leverage our marketing automation platform and AI tools to accelerate processes like content creation, audience research, campaign personalization, and day-to-day marketing operations Own campaign and program performance: define KPIs, monitor results, report on pipeline influence and revenue attribution, and continuously optimize Influence the evolution of our martech stack — identifying tools, integrations, and workflows that strengthen our marketing infrastructure and scale our motion Support the development of customer marketing programs as the business scales What We're Looking For: We're looking for a marketing professional who combines strategic thinking with a builder's mindset and genuine passion for using AI to work differently. You don't wait for infrastructure to be handed to you — you create it. You're as comfortable in HubSpot building a nurture workflow as you are developing content or presenting pipeline metrics to Sales leadership. Experience & Background: REQUIRED: 10 years of B2B marketing experience, with demonstrated expertise in both demand generation and account-based marketing REQUIRED: 5+ years healthcare industry experience; experience marketing to health plans, payers, or TPAs is a strong plus Proven track record building and scaling top-of-funnel programs that drive measurable pipelines and booking outcomes Experience managing a marketing agency relationship — directing external teams to build, execute, and measure programs with clear goals and accountability Hands-on experience with Marketo, HubSpot, Salesforce, and AI tools like Claude — you know these platforms and can work in them directly BA/BS degree in Marketing, Business, Communications, or a related field Skills & Mindset: Growth engineer mentality — you build systems and programs, not just one-off campaigns. You think in workflows, feedback loops, and scalable playbooks AI-native and tool-forward — you've already rewired how you work around AI tools — using Claude and others not as novelties but as core parts of your workflow — and you actively bring that mindset to the teams around you Strong analytical skills — you're comfortable with campaign attribution, pipeline reporting, and making data-driven decisions Exceptional written communication skills — you can craft compelling copy and clearly articulate marketing strategy to cross-functional partners Collaborative and sales-aligned — you partner closely with Sales, understand the buyer's journey, and build programs with pipeline impact in mind Highly organized and self-directed — you manage multiple priorities without dropping the ball, and you thrive in a fast-paced, resource-constrained environment Compensation: $155,000 - $170,000 USD annual base salary plus bonus, equity, 401k match, flexible PTO and medical/dental/vision insurance.