Senior Manager, Influencer Marketing

The Role We are looking for a Senior Manager of Influencer Marketing to lead and scale our influencer marketing operations, creator partnerships, and campaign execution across our growing client portfolio. This is a strategic leadership role for someone who thrives in high-growth environments and enjoys building scalable systems, developing high-performing teams, and driving measurable business outcomes through creator marketing. You will oversee the end-to-end influencer marketing function—from creator sourcing and relationship management to campaign execution, performance optimization, and operational excellence. Working closely with Growth, Creative, Client Services, and Operations, you will ensure our creator programs consistently deliver exceptional results for clients while creating an outstanding experience for our creator community. Success in this role means building a world-class influencer marketing operation that consistently delivers high-performing campaigns, strengthens creator relationships, improves operational efficiency, and supports Advantage HQ's continued growth. What You Will Own Influencer Marketing Strategy Execute and continuously improve Advantage HQ's influencer marketing strategy. Develop scalable influencer programs across multiple clients and industries. Partner with internal stakeholders to align creator strategies with business objectives. Identify opportunities to improve campaign performance, creator quality, and operational efficiency. Help position Advantage HQ as a leader in performance-driven influencer marketing. Creator Network Management Grow and maintain a diverse, high-quality global network of creators across key social platforms. Build long-term relationships with creators, talent managers, and agencies. Develop preferred creator rosters aligned with client verticals. Improve creator responsiveness, engagement, and retention. Ensure creators receive an exceptional experience throughout every partnership. Campaign Execution Oversee the successful execution of influencer campaigns from briefing through completion. Ensure campaigns launch on time, within budget, and meet performance expectations. Collaborate with Creative and Paid Media teams to maximize campaign effectiveness. Scale creator whitelisting initiatives across client accounts. Monitor campaign performance and identify opportunities for continuous optimization. Influencer Operations Build efficient workflows across sourcing, outreach, negotiations, contracting, approvals, production, payments, and reporting. Improve operational processes through automation, AI tools, and standardized workflows. Ensure operational excellence across multiple concurrent campaigns. Maintain high standards for campaign quality, compliance, and client satisfaction. Team Leadership Lead, coach, and develop a high-performing influencer marketing team. Establish clear KPIs, performance expectations, and accountability. Mentor team members to improve campaign management, communication, and strategic thinking. Foster a culture of ownership, collaboration, innovation, and continuous improvement. Support hiring, onboarding, and professional development within the team. Performance & Analytics Track and report key influencer marketing KPIs across campaigns and clients. Analyze creator performance, campaign ROI, engagement metrics, and business outcomes. Use data-driven insights to improve future creator selection and campaign strategies. Present campaign insights and recommendations to internal leadership and clients when needed. Innovation Stay current on emerging creator trends, platform updates, AI tools, and influencer marketing best practices. Evaluate new technologies that improve creator discovery, campaign management, and reporting. Recommend innovative approaches that strengthen Advantage HQ's competitive advantage in creator marketing. Champion continuous improvement across systems, workflows, and team capabilities. What We Are Looking For 6+ years of experience in influencer marketing, creator partnerships, talent management, or digital marketing. 3+ years of leadership experience managing influencer marketing teams. Proven experience managing large-scale influencer campaigns across TikTok, Instagram, YouTube, and Meta platforms. Strong understanding of creator partnerships, whitelisting, licensing, usage rights, and performance marketing. Experience collaborating with Paid Media, Creative, and Client Success teams. Demonstrated success building scalable operational processes and improving team efficiency. Strong analytical mindset with experience using campaign performance data to drive business decisions. Excellent leadership, communication, project management, and stakeholder management skills. Highly organized with exceptional attention to detail and the ability to manage multiple priorities simultaneously. Strong problem-solving skills with a bias toward execution, accountability, and continuous improvement. Ideal Experience Experience leading influencer marketing within a high-growth agency or DTC environment. Experience managing hundreds or thousands of creator relationships. Experience using influencer platforms, CRM systems, and AI-powered creator tools. Experience building standardized influencer marketing processes and SOPs. Experience managing globally distributed teams. Experience working in fast-paced, performance-driven organizations. Familiarity with project management tools such as Asana, ClickUp, Monday.com, or similar platforms. You Will Probably Love This Role If... You enjoy building scalable systems that make teams more efficient. You are passionate about creator marketing and the evolving creator economy. You thrive in fast-paced, high-growth environments. You enjoy leading teams and helping people grow professionally. You are highly organized and love improving processes. You enjoy balancing creativity with data-driven decision-making. You believe exceptional creator relationships drive exceptional business results. You love combining technology, AI, and operational excellence to deliver measurable growth.