Senior Hubspot Developer

Our Company Kasama is a trusted technology partner specializing in Salesforce, Shopify, and Oro development. We help organizations improve and scale their eCommerce and marketing systems through expert-led design, development, and platform enablement. Our experienced team delivers effective results, aligning with your business goals with site buildouts, cloud integration, system enhancements, and platform transitions. About the role: We are looking for a highly technical and strategic Senior HubSpot Developer to take ownership of our marketing automation ecosystem. The primary focus of this role is to manage and optimize the bi-directional integration between Salesforce and HubSpot (Marketing Hub). You will lead technical efforts to ensure seamless data flow, segmenting audiences, and executing high-volume, personalized email communications that drive engagement, lead nurturing, and revenue. Your primary responsibilities will include: Salesforce-HubSpot Integration Ownership: Architect, implement, and maintain the bi-directional sync between Salesforce and HubSpot, ensuring data consistency (contacts, leads, accounts, opportunities) and resolving sync conflicts Email Marketing & Automation: Develop and execute complex automated email nurturing journeys, triggered email campaigns, and audience segmentation based on Salesforce data points Custom Development & Technical Solutions: Utilize HubSpot APIs, custom objects, and HubL (HubSpot Markup Language) to create advanced, tailor-made solutions that extend platform functionality Data Structure & Hygiene: Maintain high standards of data quality by managing object mapping, validation rules, and deduplication processes between CRM and MAP Email Coding & Templating: Build responsive email templates and landing pages using HTML, CSS, and HubL, ensuring cross-client compatibility and personalization Strategic Optimization: Analyze campaign performance metrics (email open rates, click-through rates, conversion rates) and provide actionable technical insights to improve ROI Troubleshooting: Act as the subject matter expert to identify, troubleshoot, and resolve technical errors with API connectors, workflows, or data syncs Qualifications: At least 5 years in a technical HubSpot development role with specialized experience in marketing automation Strong understanding of Salesforce architecture, including Sales/ Service Cloud, and experience mapping data to HubSpot Deep knowledge of HubSpot Marketing Hub, CRM, CMS, workflows, and API integrations Expertise in HubL, HTML, CSS, JavaScript, and working with REST/SOAP APIs Proven experience building advanced workflows, lead scoring models, and segmentation strategies Strong communication and collaboration abilities and expound technical concepts to non-technical stakeholders Why You’ll Love Kasama Kasama offers a career experience defined by growth, impact, and global collaboration. We provide a dynamic, inclusive, and globally connected work environment where you can thrive personally and professionally. Our commitment to continuous growth is reflected in providing access to ongoing learning opportunities, including sponsored training, certifications, and knowledge-sharing across international teams, to ensure you stay at the forefront of your field. Our total rewards package includes attractive bonuses, paid leave, and comprehensive healthcare coverage for you and your family. We also prioritize well-being with employee wellness programs and performance incentives designed to help you perform at your best. Ready to build the future of e-commerce with us? We'd love to hear from you if you’re passionate about solving real-world problems through cloud technology. Apply now even if you don’t meet every requirement. We value potential, learning agility, and passion as much as experience.