Company Description SixthFactor Consulting specializes in creating clarity around complex business issues and giving clients an information advantage through innovative research. The firm focuses on understanding and influencing consumer behavior using neuroscience, advanced analytics, and behavioral economics. By leveraging technologies such as brain scans, eye tracking, facial imaging, and galvanic response measurement, SixthFactor provides deeper insight into the emotional and often irrational drivers of consumer choice. The organization is driven by a strong quest for knowledge and a commitment to using new methods and tools to uncover actionable insights. SixthFactor positions itself as a research partner with a fresh perspective for organizations seeking to better understand their customers and markets.
Role Description The Senior Manager Consumer Insights is a full-time, remote role responsible for leading strategic insight initiatives that inform business and marketing decisions.
Key Responsibilities
· Lead end-to-end quantitative research projects from proposal to final presentation.
· Design research methodologies, questionnaires, sampling plans, and analysis frameworks.
· Manage studies across Brand Tracking, Customer Experience (CX), Concept Testing, Product Testing, and Consumer Insights.
· Analyze data and translate findings into strategic business recommendations.
· Present insights and recommendations to clients and senior stakeholders.
· Manage client relationships and support business development initiatives.
· Coordinate with fieldwork agencies, panel providers, and research vendors.
· Mentor and manage research teams to ensure high-quality project delivery.
Preferred Qualifications
· Master's degree in Marketing, Statistics, Economics, Business Management, Psychology, or a related field.
· 6–10 years of experience in quantitative market research, preferably with research agencies or consulting firms.
· Strong analytical and problem-solving skills.
· Proficiency in Excel, PowerPoint, SPSS, Q, R, or similar analytical tools.
· Excellent communication, presentation, and stakeholder management skills.
· Ability to manage multiple projects in a fast-paced environment.
Why Join SixthFactor?
· Work with leading brands across multiple industries.
· Exposure to behavioral science, AI-driven research, and advanced analytics.
· Collaborative, entrepreneurial work culture with strong learning and growth opportunities.
· Opportunity to lead high-impact research engagements and shape business decisions.