Senior Manager, Growth and Client Strategy (Events)

Our client is an award winning boutique event marketing agency based in Singapore and Hong Kong. They work with international MNC clients on internal and external activations and events across Asia. They have a great culture, with a strong ethos of honesty, integrity and hyper client centricity, which has earned them a high client retention rate. The environment is respectful, open and collaborative, with a dose of fun.

Role overview

This is a senior commercial and operational leadership role. You will keep delivery sharp, but your bigger mandate is to grow the business: deepen existing accounts, open new ones, and turn great execution into repeat and expanded revenue.

You will partner with the Managing Director and the teams on pitching, business planning and new business. The ideal person is equally comfortable on site and in a pitch room and wants to see their impact show up in the agency's top line.

What you'll do

Grow revenue and accounts (70%)

• Own the growth of your accounts: identify upsell, cross-sell and renewal opportunities and turn them into proposals
• Act as the trusted advisor to clients, staying on top of their brands, competitors, industry trends and marketing priorities to proactively shape campaign strategy
• Lead new business efforts alongside the Managing Director, including researching opportunities, reaching out to cold leads, and attending networking and industry events
• Lead the full pitch cycle: brainstorms, briefing, proposals, budgets, and the final presentation
• Build and protect healthy project margins to help the agency reach its overall business targets
• Help shape the agency's growth plans, including target accounts, sectors and service offerings

Lead operations and delivery (15%)

• Oversee and lead the team in the successful delivery of assigned projects in line with the agency SOP

• Manage risk, anticipate issues and troubleshoot conflicts with clients and stakeholders

Lead and develop the team (15%)

• Partner closely with ledership to manage resource allocation and steer team
• Lead resource planning, hiring, performance management, training and related HR matters, in consultation with senior management
• Coach the team on pitching and commercial thinking so growth becomes everyone's job, not just yours
• Build a culture of accountability, open communication, constructive feedback and continuous improvement

What you'll bring

• At least 8 years of regional event management and marketing experience, with events or experiential agency experience
• A proven record of winning or growing business: pitches won, accounts expanded, or revenue you can point to
• An entrepreneurial, ownership mindset, with commercial instinct and the drive to build rather than maintain
• Strong budget development and management skills, including staffing plans and margin awareness
• Confidence advising senior client stakeholders and presenting with credibility
• Team leadership experience. Candidates with less formal people management experience but strong aptitude and ambition to step up are welcome to apply
• A leadership style built on "radical candor", balancing care with direct, constructive feedback
• High professional conduct that earns respect from clients, team and senior management
• Willingness to travel

What's on offer

• A seat at the table on growth, with real influence on the agency's direction and revenue
• Leadership development and career advancement
• Exposure to a mix of B2B and B2C events for international MNC clients
• Opportunities to travel
• Close collaboration with the Hong Kong team in an open, collaborative environment
• Hybrid work mode
• Wellness benefits and medical insurance
• A boutique agency with SOP and systems in place

EA License No: (R22108421) | Agency License No: 11C4388

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