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Senior Manager, Growth & Marketing – Africa

CDLMarketing
Hiring from
Kenya
Work type
Hybrid
Posted
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Job Description

Job Title: Senior Manager, Growth & Marketing – Africa | Subscriber Revenue, Data, Content & Partnerships
Location: Hybrid
Reports To: Chief Executive Officer
Department: Marketing & Partnerships

Job Objective
The Senior Manager will drive subscriber growth, revenue, engagement and retention across African markets through a combination of data-driven marketing, content, telco/distribution partnerships and regional team leadership.

The ideal candidate will come from digital subscription, streaming, media, fintech, mobile or technology businesses, with proven experience growing a subscriber/user base using data, content and strategic partnerships.

Key Responsibilities
• Own subscriber growth and revenue targets across African markets, including acquisition, conversion, ARPU, engagement, retention and churn.
• Use GA4, revenue dashboards and customer data to identify trends, opportunities and performance gaps and turn insights into commercial actions.
• Develop content and audience strategies that drive customer acquisition, conversion and retention, not visibility alone.
• Manage strategic telco and digital distribution partnerships, including performance reviews, negotiations, renewals and new opportunities with operators such as MTN, Safaricom and Vodacom.
• Work with Product, Finance, Marketing and Content teams to improve pricing, customer journeys and commercial performance.
• Lead a small distributed regional team, setting clear KPIs, targets and accountability.
• Monitor market, customer and competitor trends to identify new growth opportunities.
• Present data-driven commercial recommendations to the CEO and senior stakeholders.

Requirements

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, Sales, Economics, Analytics or a related field.
  • Proven experience in digital subscription, streaming, media, fintech, mobile, technology or consumer digital businesses.
  • Demonstrated success in subscriber/customer/user growth and revenue generation.
  • Experience managing telco, digital distribution, billing or technology partnerships in African markets.
  • Strong hands-on experience with GA4, revenue dashboards and customer/marketing analytics.
  • Strong understanding of ARPU, churn, conversion, acquisition, engagement and retention.
  • Strong content marketing and audience development capability.
  • Proven experience leading regional or distributed teams.
  • Excellent commercial, negotiation, communication and stakeholder management skills.

Non-Negotiable

Strong data and metrics fluency is essential. The candidate must be able to independently analyse subscriber, revenue, content and marketing data and translate insights into clear commercial actions.

Ideal Candidate

We are looking for a digital growth/marketing leader, not a pure Business Development or Partnerships professional.

The ideal candidate combines:

Subscriber & Revenue Growth + Data & Analytics + Content & Audience Growth + Partnerships + Team Leadership.

Partnerships experience alone, without strong evidence of data-driven marketing and subscriber/user growth, will not be sufficient.


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