Senior Manager Lifecycle Marketing

What You’ll Do: The Senior Manager, Lifecycle Marketing owns the buyer journey from first touch to close, building automated, data-driven campaigns that nurture prospects and drive lead-to-sale conversion. This role partners closely with digital, sales, performance marketing, and analytics to turn every stage of the funnel into a measurable, optimized experience. Hybrid position 3 days in the office 2 days remote. Your Key Responsibilities Include: • Build, execute, and continuously optimize automated lifecycle marketing journeys (email, SMS, and triggered communications) across every stage of the homebuying funnel, from initial inquiry through close. • Own performance of CRM-based nurture campaigns, optimizing content, timing, and audience segmentation to improve lead-to-sale conversion rate. • Partner with sales operations to define lead scoring, routing rules, and follow-up cadences that keep prospects engaged and moving toward purchase. • Monitor and report on lifecycle performance metrics, including open and click-through rates, cost-per-lead, and conversion by funnel stage, using data to inform ongoing strategy. • Collaborate with the Performance Marketing and Marketing Analytics teams to ensure consistent messaging and a seamless handoff across paid, organic, and lifecycle channels. • Maintain and A/B test email and SMS content, subject lines, and send cadences to continuously improve engagement. • Manage platform administration and vendor relationships for marketing automation and lead management tools, including Salesforce. • Perform other duties as needed or assigned. What You Have: • Strong working knowledge of CRM and marketing automation platforms, with the ability to translate data into actionable lifecycle strategy. • Ability to work independently and cross-functionally with sales, marketing analytics, and IT to deliver integrated campaigns. • Capable of taking the initiative to identify gaps in the buyer journey and build solutions to close them. • Strong project management skills, with the ability to manage multiple concurrent campaigns and competing deadline. Your Education and Experience: • Minimum of 8 years of related experience in lifecycle, CRM, or marketing automation, preferably within homebuilding or real estate. • Minimum of a four-year degree in Marketing, Business, or a related field required. • Strong background in CRM and email marketing platforms (e.g., Salesforce, HubSpot, Braze) and marketing automation best practices. Compensation Century Communities (the "Company ") intends to offer the selected candidate an annual base salary in the range of $130,000 to $150,000 with the potential for an annual bonus. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan. #LI-MS1 #Hybrid About Century Communities Our mission of A Home For Every Dream® is only possible with the best talent in the industry. If that’s you, if you’re a self-starter, changemaker, and thoughtful collaborator ready to take your career to the next level, then apply today! As one of the nation's largest homebuilders and an industry leader in online home sales, we strive to create thriving, enduring neighborhoods with lasting livability, focusing on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities, and benefits needed to build successful, rewarding careers.