Senior Manager, Marketing Analytics & Operations

JustPark is the premier partner offering both B2B solutions for destinations and B2C services for drivers, giving us the best of both worlds. We simplify the entire parking experience. From venues and councils to private driveways, our platform makes it simple for drivers to find, book, and pay for parking—while empowering our operating partners to deliver exceptional parking experiences. We’ve always believed parking should be easier—from end to end. That’s why we, two trailblazing companies—ParkHub and JustPark—have come together to make that vision a reality. ParkHub revolutionized event parking in the US., optimizing venue operations for a smoother, stress-free experience. JustPark transformed parking in the UK, turning the hunt for a spot into a simple, seamless task. Now, as one unified company, we’re combining expertise to offer a full-service, frictionless parking solution for both businesses and consumers. As our marketing team scales its channel investment and ambition, we need a sharp analytics and operations professional to help us measure what matters, build the audiences that power our campaigns, and drive a rigorous test-and-learn culture. Reporting to the Director, Performance Marketing, you’ll be the operational backbone of the channel marketing team, owning the dashboards and reporting frameworks that channel leads rely on every day, building precision audience segments in our Hightouch CDP for deployment across email, paid media, push and in-app channels, and partnering with the Director on a structured experimentation and testing programme that makes every campaign smarter than the last. This is a hands-on, high-impact role for a data-driven marketer who thrives on turning complex data into clear insight and actionable audiences. You’ll work closely with channel marketing leads, data engineers and finance partners to ensure the marketing team is always measuring, activating and optimising with confidence. You’ll work at the intersection of data, channels and experimentation — with direct influence over how we grow and retain 14 million drivers. Be part of a collaborative, ambitious team that moves fast and values creative thinking. KEY FOCUS AREAS Channel Reporting & Performance Visibility — Build and own the dashboards and reporting frameworks that give channel marketing leads a clear, always-current view of campaign performance across paid, owned and CRM channels. Audience Segmentation & CDP Activation — Own the creation and management of marketing audiences in Hightouch, translating customer data into precise, dynamic segments that power multi-channel campaigns at scale. Experimentation & Testing — Partner with the Director, Growth & Performance Marketing to build and execute a dedicated testing roadmap, designing experiments that generate actionable learnings across content, audience, timing and channel. Data Quality & Governance — Maintain clean, reliable data pipelines between our analytics stack, data warehouse and activation platforms, ensuring audiences and metrics are consistently defined and compliant. WHAT YOU'LL DO Channel Marketing Reporting Build, own and iterate on dashboards and performance reports for all marketing channels: email, paid search, paid social, app push, in-app and organic, giving channel leads the visibility they need to optimize in real time. Work directly and closely with channel marketing leads to understand their reporting needs and translate them into clear, accessible dashboards built in Tableau. Define and maintain JustPark’s core channel marketing KPIs, ensuring consistency across teams and alignment with company-level acquisition, retention and CLTV targets. Deliver weekly, monthly and ad hoc performance summaries to the Director, Performance Marketing and wider marketing leadership team. Own paid media budget tracking, enabling accurate ROAS, CAC and cost-per-engagement reporting across all paid channels. Partner with BI and Engineering teams to ensure tracking is robust, marketing tools are correctly instrumented, and data pipelines support accurate measurement. Audience Segmentation & Hightouch CDP Activation Own the end-to-end process for building and managing marketing audiences in Hightouch, from defining segment logic to syncing audiences to activation platforms including Meta, Google and other CRM and paid channels. Partner with channel marketing leads to translate campaign briefs into precise, actionable audience builds, ensuring the right customers are targeted with the right message at the right time. Maintain and continuously improve a library of reusable audience segments including; lifecycle stage, behavioral, product-based, lookalike and suppression lists, enabling fast, reliable campaign activation. Establish documentation and governance for audience definitions to ensure consistency, compliance (GDPR) and discoverability across teams. Partner with the Data team to maintain clean, reliable data flows between the data warehouse, Hightouch and downstream activation platforms, proactively identifying and resolving data quality issues. Collaborate with CRM and paid media leads to align audience frameworks across channels, reducing duplication and ensuring a coherent customer experience across touchpoints. Experimentation & Testing Program Partner with the Director, Growth & Performance Marketing to design, build and maintain a structured experimentation and testing roadmap across all marketing channels. Design A/B and multivariate tests across content, audience, timing and channel variables — writing clear test briefs, defining success metrics and ensuring tests are set up for clean, interpretable readouts. Build reporting and analysis frameworks that translate test results into clear, actionable recommendations for channel leads and leadership. Track and document experiment outcomes, maintaining a learnings library that informs future campaign strategy and channel investment decisions. Support incrementality testing and interpretation of Marketing Mix Modelling (MMM) outputs to inform channel mix decisions. Drive a test-and-learn culture across the channel marketing team, helping colleagues understand what to test, how to test it, and how to act on results. Cross-Functional Partnership & Data Operations Act as the primary analytics partner for channel marketing leads, translating data into insight and supporting their decision-making with timely, accurate analysis. Work closely with Finance to support budget management, forecasting and scenario planning based on changes in marketing spend and seasonality. Partner with the Data & Engineering team to prioritise and build the data infrastructure that powers marketing analytics, audience activation and experimentation. Consolidate data from multiple marketing platforms (GA4, Appsflyer, Google Ads, Meta, Iterable, Amplitude) into a single source of truth. Contribute to company-level performance reporting, bringing marketing insight into the broader business narrative shared with senior leadership.