Senior Manager, Talent Acquisition & Employer Branding

Just Born, Inc. is a family-owned candy manufacturer that has been creating joyful moments for generations. Founded in 1923 and headquartered in Bethlehem, Pennsylvania, we are proud to produce iconic brands like PEEPS®, MIKE AND IKE®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®.

Our purpose is simple: to create joyful moments and build stronger communities. Guided by our highest ideals - to take care of each other, do the right thing, and give forward - we remain committed to our people, our consumers, our community, and the planet.

Position Summary:

The Senior Manager, Talent Acquisition & Employer Branding leads Just Born's talent attraction strategy, overseeing recruitment, onboarding, employer branding, candidate experience, and early career talent programs.
This role serves as a strategic advisor to business leaders on workforce needs, labor market trends, and talent acquisition strategies while maintaining hands-on responsibility for key recruiting initiatives. The Senior Manager leads the Recruitment & Onboarding Specialist and manages the processes, partnerships, and programs that help attract, hire, and onboard exceptional talent.

Location: Bethlehem, PA

Work Model: Hybrid schedule, typically two in office per week. As our ways of working evolve, we commit to communicating any changes clearly and with ample notice.

How You’ll Impact Results:

Talent Attraction & Recruitment

• Lead full-cycle recruitment efforts across corporate, commercial, manufacturing, and technical functions.

• Serve as a trusted advisor to hiring managers on workforce needs, talent availability, labor market trends, sourcing strategies, and recruiting best practices.

• Manage critical and leadership-level searches while providing direction and development to the Recruitment & Onboarding Specialist.

• Develop proactive talent pipelines, talent mapping strategies, and early career talent sourcing strategies to support current and future hiring needs.

• Lead Just Born's Summer Internship Program and other early career trainee and Leadership Development talent initiatives.

• Leverage workforce planning data and recruiting metrics to identify trends, inform decision-making, and improve hiring outcomes.

• Drive continuous improvement of recruiting processes to enhance efficiency, consistency, and candidate quality.

• Maintain expertise in recruiting technologies, sourcing practices, and labor market trends.

Employer Branding & Candidate Experience

• Lead the development, implementation, and ongoing evolution of Just Born's Employer Value Proposition (EVP).

• Develop and execute employer branding strategies that strengthen Just Born's reputation as an employer of choice.

• Own talent-focused content strategy for the Just Born LinkedIn page and represent Talent Acquisition on the Social Media Content Strategy Team.

• Oversee the content, functionality, and optimization of the careers site.

• Measure and improve the candidate experience through feedback, analytics, and continuous improvement initiatives.

• Ensure employer brand messaging reflects Just Born's culture, values, and business objectives.

Onboarding & New Hire Experience

• Own and continuously enhance the onboarding experience for new associates.

• Maintain onboarding processes, communications, presentations, and supporting resources.

• Analyze onboarding feedback and new hire survey data to identify improvement opportunities.

• Provide oversight of onboarding standards and scheduling processes for Production Associates and Corporate/Business Associates.

• Partner with HR, hiring managers, and business leaders to support successful new hire integration.

Talent Acquisition Operations & Partnerships

• Own talent acquisition systems, tools, processes, and vendor relationships.

• Evaluate and implement process improvements that increase recruiting effectiveness, candidate experience, and operational efficiency.

• Manage relationships with recruitment agencies, colleges, universities, trade schools, CareerLink offices, workforce development organizations, and other community talent partners.

• Develop and manage talent acquisition budgets and vendor investments.

• Ensure compliance with applicable employment laws, regulations, and recruiting practices.

• Lead, coach, and develop the Recruitment & Onboarding Specialist.