Senior Marketing Communications Writer

The Senior Marketing Communications Writer serves as the department's general editor and lead writer, acting as Subject Matter Expert (SME) for designated product lines and services in close partnership with Product Managers. This position develops the creative strategy and content for marketing communications, including advertising, financial education and PR materials, that accurately reflect the Tower brand, the value of membership, and the features and benefits of Tower's products and services. The Senior Writer leads a designated channel or product line and manages communication projects from concept through production. The position collaborates closely with the VP, Marketing Communications, Product Managers, and the Design team to ensure marketing messages are clear, creative, accurate, and appropriately adapted across print and electronic channels.

Serves as Subject Matter Expert (SME) for designated product lines and/or services; develops and maintains a strong working relationship with Product Managers and a thorough understanding of assigned products and services.

Develops creative concepts for marketing campaigns to Tower membership; writes all content for the campaign across assigned channels and works closely with the Design team to develop concepts into attractive, effective visuals.

• Reconstructs and adapts marketing messages to fit various channels, including direct mail, email, flyers, website content, digital ads, and other channels as needed.

Manages communication projects from concept through production, following through with the VP, Marketing Communications and Product Manager for reviews and approvals.

Assumes a lead role working with specific channels or departments. This may include serving as contributor to TowerLine, our monthly e-Newsletter; Liaison for TowerCares Foundation and Manager of Tower’s Public Relations, including development and distribution of press releases, maintaining media contacts, and monitoring media coverage and industry trends.

Serves on company-wide project teams to support the development and implementation of new or improved products and services; project assignments may include development of internal and member communications, user testing and feedback, and review and update of current marketing materials.

Assists Writer I / II with review of marketing communications to assure written materials accurately and creatively communicate the key features and benefits of Tower’s products and services and reflect required legal disclosures.

Works with the digital strategy team on enhancements to the website’s content flow and linking structure; adapts textual content from existing sources and develops and writes web content in consultation with the VP, Marketing Communications.

Manages own schedule of assignments, providing the Marketing Operations Coordinator with weekly status updates.

Completes all required regulatory training courses within established timeframes.

Accepts either primary or secondary responsibility for specific legal and/or regulatory compliance activities for specific Federal, State and NCUA laws and regulations as they pertain to communications, advertising and delivery channels.

Writes and edits all content in accordance with Tower’s writing style and brand guidelines.

Bachelor's degree in Marketing, Communications, Journalism or English;

Six years of experience as a writer or related experience in a business or ad agency workplace, with knowledge of marketing concepts and/or financial marketing experience given preference.

Or combination of education and experience

Demonstrated ability to work independently and communicate effectively.

Demonstrated high level of knowledge and proficiency in rules and use of grammar, punctuation and spelling; possesses excellent conceptual, writing, editing and rewrite skills.

Proficient in the ability to recognize and recommend general formatting, layout and design concepts for diverse print and electronic materials.

Must be a creative thinker and excellent at developing communications concepts.

Required to submit a portfolio of published material in a variety of styles, including feature, news, advertising, promotional and website writing.

Must possess knowledge and demonstrate proficiency in operating Microsoft Office applications (Word, Excel, PowerPoint, Outlook).

Proficient in the ability to research and analyze various types of information sources, reach reasonable conclusions and recommend appropriate actions.

Proficient in developing, writing, editing and proofing marketing communications print and electronic material.

Ability to read, analyze and interpret business periodicals, professional journals, government regulations, general financial reports and compliance documents.

Demonstrated ability to research and write reports, correspondence, position papers, speeches and articles.

Ability to define problems, collect data, establish facts, draw valid conclusions, and develop solutions.

Ability to focus on detail and verify accuracy of numbers and text.

Ability to take a proactive approach to problem resolution, work in a fast-paced environment, and follow instructions with minimal supervision or direction.

Demonstrated ability to develop action plans, manage multiple complex projects, and organize workload to accommodate competing deadlines, often under tight schedules.

Ability to prioritize diverse job assignments and meet established deadlines for both self and work group members.

Ability to provide/accept constructive feedback and apply it on the job for improved effectiveness.

Ability to facilitate group discussion, gain consensus, and motivate and influence others to take action.

Ability to effectively serve as a team leader, working closely with staff, Product Managers, business development representatives and other internal clients.

Ability to effectively coach the writing staff and collaborate with the Design team.

Ability to maintain sensitive and confidential information.

Has knowledge of and adheres to credit union policies and procedures and all regulations related to the bank Secrecy Act, the USA Patriot Act and OFAC.