Senior Marketing Executive

Infopro Digital is seeking a Senior Marketing Executive to lead 1LoD Events marketing, including the XLoD Global - London event winner of “Event of the Year” at the Conference and Events Awards 2025. This role is pivotal to delivering audiences to our clients and enhancing collaboration across global teams. 1LoD is part of Infopro Digital Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries, the group has 4,000 employees of 79 nationalities. 1LoD is the premier provider of events and information on non-financial risk in financial institutions. Recently acquired by Infopro Digital, 1LoD has pioneered conferences for front-office control and surveillance functions across major global cities, including London, New York, Singapore and Dubai. Our events and reports cover all aspects of non-financial risk, from conduct risk to culture and financial crime. With vast job opportunities worldwide, Infopro Digital offers a world of professional challenges. Joining us means diving into stimulating collaborations within multidisciplinary teams. Role Overview: The Senior Marketing Executive will develop and execute integrated marketing campaigns, leveraging both digital and traditional marketing methods to drive engagement and conversions. You will collaborate closely with cross-functional teams, including sales, product development, and market research, to ensure alignment with business objectives and to effectively communicate our value proposition to our target audience. Key Responsibilities: Lead the planning and execution of multi-channel marketing campaigns that drive both brand awareness and lead generation. Analyze campaign performance, using insights to optimize strategies and report on results to leadership. Develop and manage content marketing strategies to enhance engagement across various channels. Oversee social media marketing efforts, driving audience growth and engagement through innovative content. Collaborate with product teams to develop marketing materials and messaging that align with product launches and features. Coordinate and manage promotional events, webinars, and trade shows to showcase our offerings. Proven experience in events marketing, preferably in a B2B environment Strategic thinker with strong execution and project management skills Experience in managing event marketing budgets Deep understanding of digital and direct marketing, including PPC and social media Willingness to identify and implement new marketing channels, tracking results, and sharing best practices Demonstrated success in driving qualified leads and achieving revenue goals Strong analytical skills with the ability to translate insights into actionable strategies Commercially driven, proactive, and solution-oriented Skilled communicator and influencer with a collaborative mindset This role is hybrid based in London We have plenty of options for your working preferences. A fantastic holiday allowance that increases as you spend longer with the company Take your birthday off…on us Access to a 24/7/365 Employee Assistance Programme offering support and guidance around all areas of wellbeing and mental health, including face-to-face counselling. Access to our extensive learning programmes, through our dedicated platform, Generation Infopro Paid volunteer days throughout the year where you can contribute your skills and expertise to make a meaningful difference to the lives of others What you’ll get Our global employee benefits include: 25 days annual leave (rising up to 30 days) Group personal pension plan Life assurance Interest free season ticket loan (STL) Private medical insurance Employee assistance programme Bonusly employee recognition Employee discount scheme Eye-care Vouchers Discounted gym membership Agile/remote working Bike to work Enhanced maternity leave up to 26 weeks full pay Dependant leave up to 5 days full pay per year We’re proud to support employee wellbeing with a dedicated menopause policy and a culture of open, inclusive support. Buying holiday Dental insurance Give as you earn Add partner to gym membership Health cash plan Personal accident insurance Learn more about us Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries, the group has 4,000 employees of 79 nationalities. Infopro Digital connects professional communities. Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail. With our solutions, decision makers make informed decisions and companies develop their business and performance in a sustainable way. Equal Opportunities We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly, because of any protected characteristic or any other characteristic or activity protected by law. To fully comply with all laws prohibiting discrimination in all phases of employment, we have set up a system of monitoring all job applications, we therefore ask you to complete the equal opportunities questions on this form. This information will be collected anonymously, in confidence and will not be seen by anyone directly involved in the hiring process, it will be stored separately and used only to provide statistics for monitoring purposes. There is no obligation on you to provide information. All applicants will be treated the same, whether or not they provide this information. #INDPREM