Senior Marketing Lead

Job Description This is a remote position. Key Responsibilities: ​ Edit and produce video content at scale, cutting long-form recordings into platform-ready short-form content, and maintaining a growing asset library in Google Drive Plan, schedule, and publish daily organic content across Instagram, Facebook, and LinkedIn Build and iterate landing pages for different audience pain points, using the existing template as a reusable starting point Set up and run paid ad campaigns across Meta and LinkedIn; progress to managing and optimising as organic output builds Stand up and manage two CRM-driven nurture threads: new lead acquisition and existing client upsell Operate inside Google Workspace and HubSpot (or equivalent CRM) as the primary production environment; manage social scheduling through the CRM Provide end-of-day and end-of-week performance updates; flag issues and opportunities without being prompted Contribute to building the marketing function over time, with a trajectory toward leading a small marketing team Build and present a weekly marketing performance report covering content, lead generation, funnel activity, and ad performance Manage nurture sequences across multiple touchpoints: email, SMS, and social content - for both new leads and existing clients Requirements Must-Have Qualifications : Before you apply, confirm: [ ] You have hands-on experience producing and editing video content for social platforms and can work at volume without sacrificing quality [ ] You have run paid social campaigns on Meta (and ideally LinkedIn). You can set them up, manage creative variants, and report on results [ ] You are proficient in HubSpot or a comparable CRM and can set up automations, landing pages, and nurture sequences [ ] You are available full-time, Monday to Friday, 9am–5pm AEST [ ] Your English is highly fluent, spoken and written, and your communication is clear, confident, and proactive [ ] You have a reliable home office setup with a stable internet connection Nice-to-Have Skills Experience with WordPress landing page management or page builders Familiarity with Google Ads in addition to social paid platforms Prior exposure to financial services, property, or mortgage broking content Experience with AI-assisted content production (Claude, custom GPTs) Canva for asset creation Success Outcomes 30 Days: Content production pipeline is set up in Google Drive, daily posting cadence is live across all platforms, and the first video content is published at or above the baseline standard 60 Days: First lead magnet is live, initial paid campaigns are running, and the new lead nurture sequence is active inside the CRM 90 Days: Consistent multi-daily posting cadence, paid ads are generating early lead flow, and the existing client nurture sequence is live. Measurable online presence is clearly growing