Senior Marketing Manager

As a Senior Marketing Manager, you’ll be a marketing generalist that drives marketing activity that grows Moneycorp’s corporate, bank and private client business (B2B and B2C) – covering both new business acquisition and the retention and growth of our established customers, alongside our strategic partnerships. This role sits within the global Group Marketing function, and while this role emphasizes a focus on North America (US and Canada), activity is not limited to this region and may extend to supporting campaigns and initiatives across Moneycorp’s other global markets. Reporting to the VPs of Marketing, you’ll translate commercial priorities into targeted, insight-led campaigns and lifecycle programmes spanning demand generation, account-based marketing, client retention and partner co-marketing.

Working closely with Global Sales, Dealing Account Management, Revenue Operations, Partnerships, Compliance and Product teams, you’ll plan and execute high-impact, multi-channel marketing that builds qualified pipeline, deepens existing client relationships, and supports Moneycorp’s growth across the global FX and payments market.

Role requirements

New Business & Acquisition Marketing

• Plan and execute multi-channel acquisition campaigns (paid media, outbound, partnerships) to build qualified corporate pipeline in collaboration with digital marketing teams
• Support account-based marketing (ABM) for priority prospects, working closely with Sales to prioritise and convert opportunities.
• Develop and maintain sales enablement content and collateral that supports new business conversion

Existing Client Retention & Growth

• Develop and deliver retention, cross-sell and upsell campaigns for the established corporate client base
• Design lifecycle and engagement journeys (onboarding, renewal, upsell) using CRM and marketing automation data
• Produce client-facing content and case studies that reinforce value and reduce churn risk

Partnership Marketing

• Develop co-marketing plans and campaign assets to support strategic and referral partnerships
• Coordinate joint promotions and communications with partner stakeholders
• Ensure partner marketing materials are on-brand, compliant and commercially effective

Campaign Execution & Channel Management

• Plan and execute integrated campaigns across email, paid media, social and events supporting both acquisition and retention objectives
• Collaborate with Digital Marketing teams on performance channels (PPC, SEO, paid social) to maximise ROI.
• Ensure all campaigns are compliant with relevant regulatory and legal requirements across jurisdictions.

Marketing Technology & Reporting

• Manage day-to-day use of CRM (Microsoft Dynamics 365) and marketing automation (HubSpot) to support segmentation, targeting and reporting.
• Track and report on campaign performance, pipeline contribution and retention metrics.
• Use data and insight to continually refine targeting, messaging and channel mix.

Events & Client Engagement

• Plan and deliver client and partner events, webinars and in-market activations.
• Ensure events are executed to a high standard and deliver measurable commercial and engagement outcomes.
• Collaborate with Sales and Partnerships teams to maximise the impact of in-market activity.

Stakeholder Collaboration

• Act as the day-to-day marketing partner to Sales, Dealing and Partnerships teams on campaign priorities and execution.
• Brief and manage external agencies on specific campaign deliverables.
• Provide regular performance updates and recommendations to the VPs of Marketing.