Senior Marketing Manager

Ophotech builds agentic AI platforms, intelligent chatbots, and AI transformation systems for enterprises and the public sector. We're now applying that depth to a new frontier: fashion. Our fashion and art platform, combines an AI-curated daily editorial feed, niche professional communities, and a suite of AI tools for designers, buyers, and brands. We're building it from scratch, and we need someone to take it to market.

The role

Based in Toronto (or remote anywhere in Canada ), you'll own our fashion product's go-to-market: from positioning and pipeline to community growth and paid conversion. This is a hands-on senior role. You'll build the marketing engine, run it, and report directly to the founder.

What you'll do

* Build and run the full-funnel marketing plan for our fashion product, covering independent designers, e-commerce brands, fashion houses, and agencies

* Run inbound: SEO, content, email nurture, webinars, and lead magnets that fill the pipeline

* Run outbound: targeted outreach, LinkedIn and email sequences, and partnerships with fashion schools, councils, and creators

* Set up and manage HubSpot (or equivalent): CRM, lead scoring, workflows, and reporting

* Own positioning, messaging, and launch plans for new product tiers and AI features

* Work with the content writer to turn editorial output into demand

* Track CAC, conversion, and funnel metrics, and report on what's working

What we're looking for

* 5+ years in B2B marketing, with 2+ years marketing a SaaS product

* Proven experience in both inbound and outbound marketing

* Hands-on with HubSpot (or Salesforce, Apollo, Lemlist, or similar) and analytics tools like GA4

* Track record of owning pipeline or sign-up targets, and showing the numbers

* Strong written communication and comfort making decisions without a big team behind you

* Ability to explain AI-powered products clearly to non-technical buyers

Nice to have

* Experience in the fashion, apparel, or creative industry, or at a fashion-tech startup

* Early-stage or 0-to-1 go-to-market experience

* Community-led growth or creator marketing experience

* Paid acquisition (LinkedIn, Meta, Google) experience

Why join us

* Own marketing for a new product in a market with no clear leader

* Work at the intersection of fashion and frontier AI

* Hybrid in Toronto, or fully remote anywhere in Canada or the US, in a culture built on curiosity and learning

How to apply

Apply on LinkedIn. Include a short note on a product you've taken to market and the results.