Senior Marketing Manager - Adult Vaccines

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our strong performance momentum to significantly increase our positive impact on the health of billions of patients globally.

Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines and general medicines.

Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

Reporting to the Vaccines Business Unit Head, the Adult Vaccines Senior Marketing Manager will be responsible for managing a group of Product Managers; defining and executing the short-, medium- and long-term marketing strategy for the adult vaccines portfolio; accelerating business growth; identifying new market opportunities; developing high-performing talent; and shaping innovative solutions that improve vaccination uptake throughout adulthood.

This role requires a strategic thinker with strong business acumen, proven leadership capabilities, deep marketing expertise, and a relentless focus on results. The successful candidate will challenge the status quo, inspire teams to think bigger, and identify new growth engines that create sustainable value for patients, healthcare systems, and the organization.

Key Responsibilities

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Lead the integrated adult vaccines marketing strategy across Colombia and Central America & Caribbean, defining the portfolio vision, strategic priorities and short-, medium- and long-term growth roadmap.
• Accelerate the Cardiovascular and Metabolic Diseases strategy by strengthening vaccination adoption among people living with cardiovascular, metabolic, renal and other chronic conditions, positioning vaccination as part of adult preventive healthcare.
• Coach and develop Product Managers, creating a high-performance culture grounded in accountability, innovation, collaboration, continuous learning and succession planning.
• Identify and activate new markets, customer segments, partnerships, channels and business models that expand access to vaccination and generate sustainable portfolio growth.
• Own portfolio performance, annual operating-plan execution, marketing investment and resource allocation, applying appropriate KPIs to monitor business impact.
• Translate customer, market, epidemiological and competitive insights into timely actions that address risks, improve execution and create new growth opportunities.

Why You?

Basic Qualifications

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor’s degree in Business Administration, Marketing, Economics, Health Sciences, Industrial Engineering, or a related field.
• Progressive pharmaceutical marketing experience, with a strong track record of shaping and executing brand and marketing strategies.
• Experience within Cardiology, Endocrinology, and/or Nephrology therapeutic areas.
• Proven leadership experience in building, coaching, and developing high-performing teams, while effectively leading across cross-functional environments.
• Strong stakeholder management and influencing capabilities across complex, cross-functional organizations.
• Fluency in Spanish and advanced English, with the ability to effectively engage with local, regional, and global stakeholders

Preferred Qualifications

If you have the following characteristics, it would be a plus:

• MBA, master’s degree or postgraduate studies in Marketing, Business, Healthcare Management or a related field.
• Experience in vaccines or preventive healthcare.
• Regional, cluster or multi-country marketing experience.
• Experience launching new products or expanding established brands.
• Experience working across Central America & Caribbean countries.
• Experience implementing disease-awareness campaigns.

Working Model and Location

This role is based in Bogotá, Colombia, and offers a hybrid working model, combining remote work with office collaboration and in-market engagement as business needs require.

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require any adjustments or accommodation during the selection process to better showcase your abilities, please let our team know as soon as we contact you. We're here to support you.

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Our inclusive workplace makes our employees feel engaged by the contribution they make, by affording them equal treatment regardless of actual or perceived characteristics. As so, when you apply for a job at GSK, it is not necessary to include on your resume information such as: race, color, ethnicity, age, gender, sexual orientation, marital status, religion, origin, photographs or any other personal characteristics.

Find out what life at GSK is really like www.gsk.com

We are a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Find out more on our career site.