Senior Marketing Manager, Growth

Senior Marketing Manager, Growth Location: New York, NY (Hybrid) About Hypercore Hypercore is building the operating system for the $3T+ global private credit market - one of the fastest - growing and most under - served asset classes in finance. Backed by Insight Partners, Y Combinator, and At.inc , Hypercore is trusted by leading private credit funds, BDCs, and alternative asset managers to run their most mission - critical operations. As private credit firms scale in size and complexity, legacy systems and spreadsheets are no longer sufficient - and that's exactly where Hypercore comes in. Hypercore is scaling fast - not just in revenue, but in ambition. We're building a category - defining company in a massive market, and we're assembling a team that wants to grow with it. We're looking for a Senior Marketing Manager to own pipeline generation while helping shape the broader marketing function. This role combines demand generation, content strategy, and product marketing. You'll be responsible for building and executing campaigns across paid and organic channels, creating content that resonates with institutional audiences, and translating complex products into clear, compelling narratives. This role sits at the center of Hypercore's marketing efforts and offers significant ownership across demand generation, content, and product marketing. We're also looking for someone who is excited about how AI is transforming both financial services and modern marketing, and who actively explores new tools and workflows to improve how they work. What You'll Do Own demand generation strategy and execution across paid and organic channels Drive SEO, AEO, content distribution, and organic growth initiatives Create content including messaging, campaign briefs, thought leadership, and marketing assets Develop positioning and messaging for products, features, and company initiatives Translate complex private credit workflows and product capabilities into clear, compelling narratives Drive cross - functional campaign execution across Sales, Product, Customer Success, and Marketing Analyze pipeline performance, attribution, and campaign effectiveness to inform decision - making Continuously test, measure, and improve marketing performance across channels Requirements 5+ years of experience in B2B marketing, with significant ownership of demand generation programs Proven experience building and optimizing paid acquisition programs across LinkedIn, Google, and other digital channels with measurable impact on pipeline generation Strong understanding of SEO, content strategy, and modern organic growth tactics Exceptional writing and communication skills Strong analytical skills and comfort working with pipeline and revenue metrics Ability to move seamlessly between strategy and execution Demonstrated ownership mentality and bias toward action Strong curiosity about AI and a willingness to incorporate emerging AI tools into everyday marketing workflows Preferred Experience marketing complex, technical, or highly specialized products Experience in fintech, financial services, capital markets, or enterprise software Experience building programs and processes from scratch in a startup or high - growth environment Comfortable operating in a small team where the playbook is still being written Benefits & Perks Full medical, dental, and vision coverage Generous vacation policy and paid sick leave Daily meal allowance and commuter benefits The opportunity to help define a category and build a company from the ground up