Senior Marketing Manager -Lifecycle & Campaigns

Role Overview Our client is seeking a Senior Marketing Manager - Lifecycle & Campaigns to own execution of lifecycle flows and campaign calendars across Klaviyo. This is a manager‑level role focused on tactical delivery: taking creative direction from leadership and shipping campaigns that drive measurable revenue per recipient. Key Responsibilities Build and manage Klaviyo flows (triggers, conditional logic, segments, A/B tests). Execute email and SMS campaigns, maintaining a structured marketing calendar. Monitor performance metrics with a focus on Revenue per Recipient (RPR) . Grow and optimize subscriber lists, particularly small lists (<25K). Collaborate with leadership on creative direction; ensure timely execution. Run small‑budget tactical paid tests (Meta/Google) with disciplined test design. Document and iterate workflows, incorporating AI tools where appropriate. Must‑Have Qualifications 4-6 years of marketing experience, with at least one role held for 1.5+ years. Brand‑side DTC or e‑commerce experience (not pure agency, not B2B‑only). Proven experience building Klaviyo flows from scratch. Campaign management experience beyond copy/design. Strong written English, resumes and cover letters serve as first writing samples. Availability during U.S. Central Time business hours. Strong Pluses Experience growing small lists (<25K subscribers) inside Klaviyo. Comfort discussing RPR as a core metric. Exposure to tactical paid testing ($300–$1K budgets). Familiarity with AI workflows (Claude, ChatGPT, Notion AI). Startup or small‑company experience; adaptable to breadth and ambiguity. Compensation & Benefits Base Compensation: $1,600-$2,500 USD/month (loaded). Performance Bonus: 10-15% tied to KPIs. Working hours US Central Time - non-negotiable