Senior Marketing Specialist

We’re looking for a Senior Marketing Specialist to help shape how TabSquare grows, communicates, and earns attention across markets. This is a highly cross-functional role spanning brand, growth, product storytelling, digital marketing, and experimentation. You’ll work across different initiatives and teams to help strengthen our presence, support go-to-market efforts, explore new growth opportunities, and contribute to how our products and brand are experienced by the market. If you enjoy combining creativity, commercial thinking, curiosity, and execution in a fast-evolving environment, we’d love to hear from you. Responsibilities: Supporting product launches, feature storytelling, and go-to-market initiatives Exploring low-cost and unconventional growth opportunities across digital channels and communities Helping shape how TabSquare communicates its products, value propositions, and brand Performance Marketing - Drive the drafting and sending EDM/ SMS and Whatsapp Campaigns, work towards optimization of campaign elements to achieve desired results. Creating and coordinating content across social media, campaigns, and digital touchpoints Supporting experiments related to product-led growth, user engagement, and demand generation Helping turn product capabilities and customer stories into compelling narratives and marketing assets Requirements: Bachelor’s degree in Marketing, Business, Communications, or a related field. 3-5 years of experience in marketing, product marketing or related roles. Strong written and verbal communication skills, with the ability to create compelling content. Proven track record of successful product launches and marketing campaigns. Past experience in drafting, sending and tracking EDM, SMS and Whatsapp Campaigns. Excellent project management skills and the ability to manage multiple tasks simultaneously. Experience with product marketing tools and platforms. Past experience with Campaign management tools like mailchimp, sendgrid etc is a plus. Ability to work collaboratively with cross-functional teams and influence without authority. Strong analytical skills to measure the impact of marketing initiatives and adjust strategies accordingly. Willingness to travel occasionally for pitches and training sessions.