Performance Marketing Specialist

Performance Marketing Specialist Own paid campaigns for Vietnam across Google, Meta, and TikTok — optimize budgets, test creative, and turn performance data into stronger ROI with a collaborative team. We usually respond within three days JOB OVERVIEW: We are looking for a data-driven Performance Marketing Specialist to plan, launch, and optimize paid advertising campaigns targeting the Vietnamese market. You will own campaign performance end to end, from media buying and audience targeting to conversion tracking and reporting, with a clear focus on ROI. JOB RESPONSIBILITIES: Plan, set up, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), TikTok Ads, and other performance channels. Optimize campaigns daily against core performance metrics: ROAS, CPA, CPC, CTR, and conversion rate. Manage advertising budgets, allocate spend across channels, and ensure efficient pacing toward monthly targets. Run A/B tests on ad creatives, copy, audiences, landing pages, and bidding strategies to continuously improve results. Localize ad copy and campaign messaging for the Vietnamese market, ensuring language and cultural relevance. Set up and maintain conversion tracking and attribution (Google Tag Manager, Google Analytics 4, Meta Pixel, TikTok Pixel). Prepare regular performance reports and dashboards with actionable insights for data-driven decisions. Collaborate with creative, content, SEO, and product teams, as well as external partners and vendors, to ensure smooth campaign execution. Stay up to date with platform changes, ad policies, and performance marketing trends in Vietnam and Southeast Asia. JOB REQUIREMENTS: Native Vietnamese speaker with strong written and verbal communication skills in both Vietnamese and English. Diploma or Bachelor's degree in Marketing, Business, Communications, or a related field. 1–3 years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, and/or TikTok Ads); experience targeting the Vietnamese market is a strong plus. Solid understanding of performance metrics (ROAS, CPA, CPC, CTR, conversion rate) and how to optimize toward them. Experience with analytics and tracking tools such as Google Analytics 4, Google Tag Manager, and platform pixels. Strong skills in Excel for data analysis and reporting; comfortable building simple dashboards. Analytical mindset, strong attention to detail, and the ability to manage multiple campaigns and deadlines at once. Department Marketing Role Digital Marketing Locations Kuala Lumpur Remote status Hybrid Monthly salary MYR4,000 - MYR10,000 Employment type Full-time Employment level Executive / Senior Level Work Days Monday to Friday Working Hours 8 hours About UpGrowth HR Sdn. Bhd. UpGrowth HR Sdn Bhd , headquartered in the vibrant commercial center of Kuala Lumpur, Malaysia, has emerged as a leading player in the BPO industry for SME, specializing in HR outsourcing, Telemarketing, Customer Experience, Finance & Accounting services, Cosec and other services. Founded in 2023 by Jason W, the company was established to address the evolving needs of modern businesses by offering specialized outsourcing solutions. Founded in 2023 Coworkers About 50