Senior Marketing Specialist, Africa

About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. Senior Marketing Campaign Specialist, Africa Role Overview: Seeking a highly motivated and experienced Marketing Campaign Specialist to drive the design, execution, and optimization of marketing campaigns across the company. This role will play a key part in shaping and implementing innovative strategies aimed at user acquisition, engagement, and revenue growth. Key Responsibilities: End-to-End Campaign Management: Own the full lifecycle of marketing campaigns across the company, from initial concept and design to execution and post-campaign analysis. Content Creation & Strategy: Develop and produce engaging marketing content for various channels, including email, push notifications, web content, social media, and more, ensuring alignment with brand voice and objectives. Campaign Execution & Optimization: Design and implement creative marketing campaigns focused on user acquisition, retention, and driving revenue, continually optimizing for performance based on data insights. Cross-Functional Collaboration: Work closely with teams across the organization to align on campaign objectives and ensure cohesive messaging. Market Insights & Reporting: Analyze campaign performance and market trends to provide actionable insights, recommend improvements, and report on key metrics to stakeholders. Adaptability & Innovation: Contribute fresh ideas and creative solutions to evolving business needs and challenges, ensuring the marketing strategy remains innovative and competitive in a fast-moving industry. Other Duties: Perform other related tasks as assigned, supporting broader company marketing initiatives and contributing to company growth. Qualifications: Bachelor's degree in Marketing, Business, or a related field. At least 3 year of experience working in a Crypto Exchange or related setup (ie, Decentralise Exchanges/ Crypto Applications) Proven experience in campaign management, digital marketing, or a related field Strong content creation skills with experience in email, web, social media, and other digital platforms. Ability to analyze data, interpret insights, and optimize campaigns for improved performance. Excellent project management skills and ability to work across teams in a fast-paced, collaborative environment. Strong written and verbal communication skills. Why Join Us At Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include: - Study Growth Fund: We support your professional development and continuous learning. - Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. - Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. - Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. - Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.