Senior Media Buyer

Makaseb is seeking a results-driven Senior Performance Media Buyer to take ownership of performance marketing, strategically scale high-spending e-commerce accounts, and maximize profitable growth by leveraging data, advanced media strategies, and high-impact creative. Job Description: Own and develop the full-funnel paid media strategy across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms. Build and execute media plans, channel strategies, budget allocation, and scaling roadmaps aligned with business and revenue goals. Take full ownership of campaign performance, from acquisition and conversion to ROAS, CAC, LTV, and overall profitability . Manage and optimize high-spend advertising accounts , continuously identifying opportunities for profitable scaling. Analyze performance data and translate insights into clear strategic actions and growth opportunities . Lead ongoing audience research, segmentation, testing, and expansion to unlock new growth opportunities. Develop and manage structured testing frameworks for audiences, offers, creatives, landing pages, and campaign structures. Work closely with the creative team to develop performance-driven creative strategies , including concepts, hooks, angles, messaging, formats, and testing priorities. Provide clear creative direction based on performance data , and continuously identify winning creative patterns. Conduct competitor, market, keyword, and audience research to strengthen acquisition strategies. Build and present performance reports and strategic recommendations to stakeholders. Identify performance gaps, diagnose their root causes, and proactively implement solutions. Continuously monitor platform updates, industry trends, emerging channels, and new performance marketing opportunities. Contribute to the development of the broader digital growth and marketing strategy . Bachelor’s degree in Marketing, Business, or a related field . 4+ years of experience in Performance Media Buying , with proven experience in E-Commerce . GCC E-commerce experience is a MUST. Proven track record of scaling high-spend accounts and significant revenue , with experience managing 100K+ monthly ad spend . Strong hands-on experience with Meta, Google, TikTok, and Snapchat Ads . Experience working with Salla, Zid, Shopify, and WordPress/WooCommerce . Strong knowledge of GA4, GTM, Mix panel, Microsoft Clarity, and Yandex Metrical . Strong understanding of ROAS, MER, CAC, LTV, CPA, CVR, AOV, and profitability . Strong experience in creative testing, performance creatives, copywriting, hooks, angles, and creative strategy . Proficiency in using AI tools for research, analysis, creative ideation, optimization, and workflow automation. Strong analytical, strategic, and problem-solving skills with a growth and ownership mindset . Portfolio / Case Studies are required , demonstrating measurable scaling and business results. Working days: 5 days (From Sunday to Thursday) Working Hours: 9 hours (From 9:00am to 6:00pm) Work Model: Hybrid (4:6 days on-site per month) Health, and social insurance. Learning & Development. Gym Subscription Discount