Senior Media Buyer

About the role
We're a fast-growing supplement brand looking for a Google Ads expert who has managed serious budgets and scaled them profitably. You'll own our Google account end to end: Search, Shopping, Performance Max, YouTube and Demand Gen. Your job is to turn spend into new customers at a healthy cost per acquisition. If you've scaled a DTC brand past six figures a month on Google and know exactly what to do when performance dips, this role is for you.

What you'll do

Own strategy, structure and day-to-day management of Google Ads across Search, Shopping, PMax, YouTube and Demand Gen
Scale spend profitably while hitting cost per acquisition, ROAS and new-customer targets
Build and optimize Merchant Center feeds, product titles and Shopping campaigns
Run disciplined testing on bidding strategies, audiences, keywords, landing pages and creative
Make sure conversion tracking and attribution are accurate (GA4, Google Tag Manager, enhanced conversions, offline conversions)
Keep ads and feeds compliant with Google's health and supplement policies, and handle disapprovals and account suspensions
Brief the creative team on YouTube and Demand Gen assets based on what's converting
Report weekly on spend, revenue, ROAS, cost per acquisition and new-customer growth, with clear next steps
What success looks like

Google spend scaled without losing efficiency
Steady improvement in cost per acquisition, ROAS and the share of new customers
A clean, healthy account with no policy surprises
Testing that keeps finding new ways to grow
What you bring

4+ years of hands-on Google Ads management, ideally for DTC e-commerce brands
Must have: experience managing high budgets of $100K+ per month in Google spend, with proven profitable scaling
Deep expertise in Performance Max, Shopping, Search and YouTube
Strong working knowledge of Merchant Center, GA4, Google Tag Manager and attribution
Experience with supplement, health or wellness advertising and Google's restricted-content policies
A data-driven approach and comfort building reports in Looker Studio or Google Sheets
Clear communication and ownership of results
Bonus points

Experience with Microsoft Ads (Bing), Meta or TikTok Ads
Experience with Shopify and subscription brands
Familiarity with tools like Northbeam, Triple Whale or Google Ads scripts
Experience recovering suspended Merchant Center or Google Ads accounts

Skills

4+ years of hands-on Google Ads management for DTC e-commerce brands with proven profitable scaling of high budgets of $100K+ per month, deep expertise in Performance Max, Shopping, Search and YouTube, strong working knowledge of Merchant Center, GA4, Google Tag Manager and attribution, and experience with supplement, health or wellness advertising and Google's restricted-content policies.

Experience with Microsoft Ads (Bing), Meta or TikTok Ads, experience with Shopify and subscription brands, familiarity with tools like Northbeam, Triple Whale or Google Ads scripts, and experience recovering suspended Merchant Center or Google Ads accounts.