Senior Media Buyer for a B2B Software company (US-Based/Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. Our client is a lead generation agency that works exclusively with automotive detailing businesses across the United States. Role Overview: We're looking for a highly experienced Senior Media Buyer who lives and breathes Meta Ads and understands how to drive measurable lead generation results for local service businesses. Key Responsibilities: Own and manage Meta advertising campaigns across multiple client accounts. Launch, monitor, optimize, and scale lead generation campaigns. Review account performance daily and make proactive optimization decisions. Scale winning campaigns while controlling costs and maintaining lead quality. Test audiences, creatives, offers, campaign structures, and budget allocations. Monitor and improve key performance metrics including: Cost Per Lead (CPL) Lead Quality Cost Per Booked Appointment CPM Conversion Rates Return on Ad Spend (where applicable) Identify performance issues quickly and implement corrective actions. Manage lead flow between Meta Lead Forms and GoHighLevel. Ensure proper CRM setup, automation workflows, pipelines, and lead tracking. Troubleshoot integration and attribution issues. Collaborate with internal automation teams to improve reporting and operational efficiency. Help establish best practices and standardized processes within GoHighLevel. Develop creative testing strategies for each client account. Brief video editors with clear instructions and creative direction. Identify winning hooks, offers, messaging angles, and ad concepts. Analyze creative performance and continuously iterate based on data. Ensure clients consistently receive fresh creative assets to support campaign performance. Record weekly Loom reports (5–15 minutes) for assigned clients. Create concise weekly performance summaries highlighting: Results achieved Key changes made Opportunities identified Recommended next steps Lead bi-weekly client strategy calls. Present campaign performance clearly and confidently. Serve as a senior escalation point for campaign and strategy-related questions. Help build and improve the operational infrastructure of the media buying department. Create SOPs, workflows, checklists, and optimization frameworks. Identify bottlenecks and propose scalable solutions. Collaborate with leadership to improve reporting, tracking, onboarding, and campaign management processes. Contribute to building a world-class media buying department capable of supporting future growth. 5+ years of experience managing Meta Ads campaigns. Proven success running lead generation campaigns for local service businesses. Strong understanding of Meta Ads Manager, campaign architecture, and performance optimization. Experience managing multiple client accounts simultaneously. Hands-on experience using GoHighLevel (GHL). Experience connecting Meta Lead Forms with CRM workflows. Ability to troubleshoot lead flow and reporting issues independently. Ability to take ownership without requiring constant direction. Strong presentation and client-facing communication skills. Comfortable leading client meetings and recording performance reports. Experience building SOPs, workflows, and operational processes. Strong proficiency with: Meta Ads Manager, GoHighLevel, and Slack Competitive salary in USD Monthly bonuses based on performance Fully remote work environment.